How to choose the right anchor texts for better rankings

If you're serious about improving your search engine ranking, you should focus on the anchor texts you use when building links to your website. Anchor text is the keyword phrase you use when linking to your website from another website. It is the linked text that is visible to human readers. Simply do a Google search for the phrase "click here". The first result that appears is the Adobe website.

This is mainly due to the fact that many websites have linked to the Adobe website with the phrase "click here". This shows how important it is to use the right anchor texts when building links. When another website links to you, you may not have complete control over the text that website uses for the link. However, in cases where you do have control, you need to choose appropriate anchor text.

If you submit articles to article directories, do social bookmarking or submit videos etc., you can choose your own anchor text.

Guidelines for choosing the right anchor texts:

The first thing to remember is that you should not use the same anchor text for every link to your website. You should vary it a little. Otherwise, this is a red flag in the eyes of Google and it could even lead to your website being penalised by lowering your ranking. So use lots of variations and different keywords in your anchor text. Another important point is that you should choose your anchor texts very carefully. You need to choose the keywords that are neither too competitive nor too easy to find.

If you use too many competitive keywords in your anchor text, building a few links won't help you achieve top rankings for those keywords. In such cases, you will probably need hundreds of links. On the other hand, if the keyword phrase has very little competition, you probably don't need anchor text links to rank for that phrase. If you only use that keyword phrase a few times in your website article, that may be enough to rank well.

So choose keyword phrases that are a little harder to rank for, but that you can achieve with a little work. Create a list of keywords that are relevant to your website and then try to get as many links as possible with these keywords in the anchor text. Be sure to alternate between different keywords so that you don't use the same anchor text too often.

Don't neglect the importance of anchor text, otherwise your link building efforts may not yield the results that are possible with this strategy. You can write and distribute articles, submit to website directories, do social bookmarking with the right tags, submit videos, submit RSS feeds, create forum signatures, etc.

You can use these methods to build backlinks with an anchor text of your choice. Every little thing can help you achieve high search engine rankings. Remember that you can't achieve top rankings overnight. You have to work hard for it, and paying attention to little things like the right anchor texts can help you a lot!