How to choose the right anchor texts for better rankings

If you're serious about improving your search engine rankings, you should focus on the anchor text you use when building links to your website. Anchor text is the keyword phrase you use when linking to yours from another website. It is the hyperlink text that is visible to human readers.
Simply carry out a Google search for the phrase "click here". The first result that appears is the Adobe site. This is mainly because many websites have linked to the Adobe website using the phrase "click here". This shows how important it is to use the right anchor texts when building links.
If another website links to you, you may not have complete control over the text they use for the link. However, in cases where you do have control, you need to choose appropriate anchor text. If you are submitting articles to article directories, social bookmarking or submitting videos etc, you can choose your own anchor text.

Guidelines for the selection of suitable anchor texts:

The first thing to remember is that you should not use the same anchor text for every link to your website. You should vary it a little. Otherwise, this will be a red flag in the eyes of Google and it could even lead to your website being penalised by lowering your rank.
So use lots of variations and different keywords in your anchor text. Another important thing to remember is to choose your anchor texts carefully.
You need to choose keywords that are neither too competitive nor too easy to find. If you use too many competitive keywords in your anchor text, building a few links may not help you achieve top rankings for those keywords. In such cases, you will probably need hundreds of links.
On the other hand, if the keyword phrase has very little competition, you probably don't need anchor text links to rank for that phrase. If you only use this keyword phrase a few times in your website article, this may be enough to achieve a good ranking.
So choose keyword phrases that are a little harder to rank for, but that you can achieve with a little work. Create a list of keywords that are relevant to your website and then try to get as many links as possible with these keywords as anchor text.
Be sure to alternate between different keywords so that you don't use the same anchor text too often. Do not neglect the importance of anchor texts, otherwise your link building efforts will not yield the results that are possible with this strategy.
You can write and distribute articles, submit website directories, do social bookmarking with the right tags, submit videos, submit RSS feeds, create forum signatures, etc. These methods will help you build backlinks with anchor texts of your choice.
Every little thing can help you achieve a high ranking in the search engines. Remember that you can't achieve top rankings overnight. You have to work hard for it, and paying attention to little things like the right anchor texts can help you a lot!