Idea management has long been more than just an abstract concept and is now seen as a central pillar for sustainable innovation in companies. However, many organisations struggle with how they can not only collect creative ideas from employees, but also implement them successfully. This is precisely where the modern approach of idea management comes in: it helps companies to systematically record and evaluate innovative solutions and integrate them into everyday working life.
Think ideas management company-wide
Traditional idea management often reaches its limits because it relies too little on continuous processes and collaboration across departmental boundaries. Many clients report that their best ideas get lost in practice or are not consistently followed up. If you really want to unleash idea management, you need to broaden your perspective and focus on the entire organisation.
In mechanical engineering, for example, this is achieved through regular innovation workshops that pool expertise and significantly shorten development loops. In software development, digital platforms and agile methods ensure that ideas are quickly evaluated and implemented. And in retail, digital suggestion tools strengthen sector-wide communication between branches and accelerate the adaptation of new concepts.
transruptions coaching provides companies with targeted support in recognising existing obstacles and using structured methods to overcome them. This enables organisations to actively shape company-wide innovation processes and initiate lasting change.
The approach: KIROI Step 7 as a catalyst
The innovative KIROI Step 7 approach in ideas management shows that the success of creative impulses depends crucially on company-wide integration and support. This step focuses on anchoring and implementing innovative suggestions not just at one level, but throughout the entire company. Barriers are broken down through transparent feedback and communication processes and different departments are networked in a targeted manner[1][2][3].
The result: companies develop a culture of innovation that extends from strategy to day-to-day operations. Digital platforms, automated workflows and targeted workshops are used as tools to promote dialogue and support change.
Examples from practice
Some success factors are particularly evident in the complex everyday life of the industry. For example, manufacturing companies rely on structured innovation workshops in which technical solutions are jointly tested and improved. This significantly shortens development cycles in mechanical engineering because expertise flows directly and obstacles to implementation are recognised at an early stage.
In software development, agile teams benefit from digital retrospectives in which they evaluate ideas together and develop new features in a targeted manner. Retailers also use digital suggestion tools to facilitate a company-wide exchange - from the store manager to the head office. This makes it possible to document creative ideas transparently and implement them in a practical manner.
BEST PRACTICE with one customer (name hidden due to NDA contract) In an industrial manufacturing company, KIROI Step 7 was used specifically to systematically identify obstacles to implementation. The transfer of knowledge between departments was improved through moderated workshops on ideas management. The result: innovation projects were realised much more quickly and team collaboration has become more dynamic in the long term. The company's innovative strength was thus strengthened in the long term.
Establishing idea management in everyday life
The special thing about a comprehensive ideas management approach such as KIROI Step 7 is that it is not only intended for individual measures, but as a continuous accompanying process. Companies experience that a continuous exchange and targeted impulses increase the willingness to innovate at all levels.
Using digital platforms to collect and manage suggestions has proven successful in the industry. This allows employees to submit their ideas at any time and track how the process is going. At the same time, automated workflows speed up implementation and ensure greater commitment.
Experience has shown that companies gain considerable speed when they hold regular innovation workshops. This is not just about classic brainstorming, but about a genuine dialogue in which different perspectives are taken into account. This results in robust solutions that can be implemented in practice and increase the overall success of the company.
BEST PRACTICE with one customer (name hidden due to NDA contract) A digital ideas management system was introduced at a leading retail company to optimise the exchange of ideas between the branches and the head office. Employees were able to submit suggestions directly and receive prompt feedback. Business communication improved noticeably and many ideas were quickly implemented. At the same time, identification with the company increased because every voice was heard.
Recommendations for sustainable idea management
Specific recommendations on how companies can unleash their idea management can be derived from the industry's experience:
- Use regular, structured workshops to pool knowledge and generate new impetus.
- Use digital platforms to document ideas transparently and make progress traceable.
- Ensure an open communication climate in which every suggestion is taken seriously and feedback is given.
- Actively involve all specialist departments in the innovation process in order to utilise synergies and identify blockages at an early stage.
Transruption coaching provides companies with targeted support in the introduction and further development of these processes. This creates a culture of innovation that not only has a selective effect, but is firmly anchored in the company.
What to do when impulses are lost?
Many companies complain that valuable ideas get lost in the daily grind or are not pursued consistently. This is often a sign that idea management is not sufficiently structured. KIROI Step 7 provides a remedy here by focussing on transparent feedback cycles, clear processes and the involvement of all levels.
Especially in times of digital transformation, open innovation management is proving to be a decisive success factor. Companies that unleash their creativity company-wide benefit in the long term from greater innovative strength, more collaboration and faster implementation cycles.
My analysis
Unleashing ideas management means shifting the focus from individual suggestions to the company-wide innovation process. This is the only way for companies to utilise creative impulses in the long term and unleash real potential for change. Experience shows that the KIROI Step 7 approach provides a decisive impetus for sustainable growth - whether in mechanical engineering, software development or retail.
The key lies in the active support of change processes, the involvement of all employees and an open exchange across hierarchies. This makes it possible to establish idea management as a genuine driver of innovation in companies.
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Further links from the text above:
Idea management KIROI step 7: Support innovation
Revolutionise idea management with KIROI Step 7
Idea management KIROI step 7: Unleash innovation company-wide
Rethinking idea management with KIROI Step 7
Idea management in the company with KIROI Step 7
Scale idea management KIROI step 7
Idea management KIROI step 7 successfully put into practice















