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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

24 May 2025

Idea management 2.0: Implementing KIROI step 7 throughout the company

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Idea management** is becoming increasingly important in today's business world because companies not only want to develop innovative products, but also need to continuously improve their internal processes. In this context, KIROI Step 7 is a decisive building block for implementing **idea management** throughout the organisation in a structured and sustainable manner. It accompanies all phases of idea development - from recording and evaluation to final implementation - and ensures that creative impulses do not come to nothing, but actually have an impact. In this article, you will find out how to implement step 7 in practice, what tried-and-tested practical examples there are and what measures you can take to put your company on the road to innovation.

Idea management as a company-wide support process

It is often not enough to simply collect ideas. Companies frequently report that a lack of transparency and feedback block the realisation of ideas. KIROI Step 7 therefore sees **idea management** as a continuous support process and integrates a systematic feedback system. In this way, employees are actively involved and receive clear feedback on the status of their suggestions. This transparency strengthens acceptance and motivates further co-design.

In the automotive industry, for example, teams organise moderated workshops to target efficiency improvements in production. This ensures that both small and large improvements are quickly transferred to everyday production. It works in a similar way in the financial sector, where agile teams continuously optimise customer processes based on ideas submitted. In the retail sector, digital platforms also show how suggestions can be channelled and implemented across different shops, which strengthens customer loyalty.

BEST PRACTICE with one customer (name hidden due to NDA contract)


In a medium-sized production company, KIROI Step 7 was used to accelerate the implementation of suggestions for improvement. Through moderated workshops, cross-departmental blockades were recognised and removed. The result was a noticeable increase in the culture of innovation, accompanied by faster development cycles and increased employee motivation.

Practical implementation steps for business success

Clear structures and processes are needed for **idea management** to work company-wide. A first step is regular, moderated workshops in which employees from different departments are brought together in a targeted manner. Obstacles to implementation are identified and initial solutions are developed. This promotes dialogue and strengthens cooperation.

Another important measure is the introduction of digital platforms that record and evaluate all ideas and document progress in a traceable manner. This ensures transparency and increases the involvement of all employees, as they can track the status of their suggestions at any time.

It is also advisable to involve experienced coaches or innovation experts. They accompany the teams through the individual phases, provide impetus and support them in overcoming barriers. This systematically strengthens the power of innovation.

Examples from various industries

In mechanical engineering, for example, structured feedback cycles have significantly reduced product development times. The close collaboration between technology and sales helped to better integrate customer needs into the development process. Software companies benefit from iterative retrospectives, which help to realise customer wishes more quickly and improve team communication at the same time. In retail, networked idea platforms strengthen internal communication across branch boundaries and thus promote a practical improvement in customer service.

Idea management: a driver for sustainable corporate growth

Successful **idea management** has a direct impact on the company's success. It not only supports the development of new products, but also promotes a culture in which all employees actively contribute to further development. This change ensures greater motivation, strengthens cooperation and increases the overall innovative strength.

Through the targeted implementation of KIROI Step 7, companies establish a lively innovation process that favours open exchange, appreciation and systematic support. This prevents the so-called „death of ideas“ and instead creates a sustainable dynamic for progress.

My analysis

KIROI Step 7 is an effective instrument for anchoring **idea management** not as an isolated task, but as an integral part of the corporate culture. In particular, the combination of moderated dialogues, digital tools and continuous support makes this approach a practical model. Companies from various industries report that this step has enabled them to realise innovations faster and more effectively while at the same time integrating employees into the change process. An actively practised culture of innovation is essential today in order to remain competitive in the long term, and this is precisely where KIROI Step 7 provides effective support.

Further links from the text above:

[1] Idea management 2.0: KIROI step 7 for your company
[2] Rethinking ideas management: KIROI step 7 for your company
[5] Unleashing ideas management: KIROI step 7 company-wide
[6] Scale company-wide with idea management KIROI step 7 - SAULDIE
[7] KIROI step 7: Rethink idea management across the organisation

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic Artificial intelligence here.

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