Today, idea management is a decisive factor for a company's success. This is precisely where KIROI Step 7 comes in: It pursues the goal of not just collecting ideas selectively, but effectively integrating them throughout the company and providing continuous support. This results in sustainable innovation processes that involve all employees and fully develop creative potential. In the following, you will find out how this step works in practice and which specific examples companies are using to actively shape the transition to lively idea management.
Why idea management today is more than just collecting ideas
Many organisations collect ideas, but there is often a lack of systematic follow-up. As a result, suggestions remain unused or important feedback is not received. KIROI Step 7 therefore focuses on the ongoing process: idea management is understood as dynamic support that constantly picks up on creative impulses, addresses obstacles and promotes implementation. This creates a culture of innovation in which all levels of the company are actively involved.
In mechanical engineering, for example, regular innovation workshops show how development loops can be shortened through structured support. Employees are specifically motivated to propose practical solutions and develop them further together. Similarly, software companies use feedback cycles to implement new features more efficiently. In the retail sector, digital platforms create transparency, which strengthens dialogue between locations and enables ideas to be evaluated quickly.
BEST PRACTICE with one customer (name hidden due to NDA contract) KIROI Step 7 was introduced in a medium-sized mechanical engineering company in order to sustainably improve the communication culture. The introduction of regular innovation workshops created space for interdisciplinary dialogue. Employees felt more involved, so that the innovation cycle was shortened and solutions were implemented in a more practical way.
Establish idea management company-wide: How to implement it successfully
A key success factor for KIROI step 7 is the introduction of transparent communication channels. This is the only way to create an open dialogue that encourages participation across departmental boundaries. Continuous coaching, for example through transruption coaching, helps to recognise and remove blockages. This accompanying approach strengthens the culture of innovation in the long term and ensures a shared understanding of the entire ideas process.
In the financial sector, agile methods are used to quickly integrate ideas into IT processes. This enabled one company to quickly implement customer-orientated suggestions for improvement, which previously often came to nothing. In production, moderated innovation workshops were used to overcome cross-departmental obstacles, which significantly reduced the time to market for new products.
In retail, shops benefit from digital platforms on which ideas are presented and evaluated transparently. This makes it easier to prioritise and implement suggestions across multiple locations. The support provided by experienced coaches increases employees' motivation to get actively involved and thus accelerate the innovation process.
BEST PRACTICE with one customer (name hidden due to NDA contract) An industrial manufacturing company used KIROI Step 7 to identify and overcome obstacles to the implementation of innovation projects. Structured workshops noticeably improved the interdisciplinary transfer of knowledge. This led to an increased speed of innovation and sustainable collaboration.
Practical tips for successful idea management
The following aspects should be taken into account to ensure that idea management is successful in the company in the long term:
- Create open communication spaces with clear feedback structures that enable genuine dialogue.
- Use digital tools such as platforms for the transparent documentation and evaluation of ideas.
- Incorporate regular workshops and coaching formats to actively support teams and resolve blockages.
- Encourage all employees to contribute their experience and suggestions.
- Strengthen the culture of innovation by making successes visible and recognising them.
For example, a software company can accelerate the realisation of customer requests with weekly retrospectives. A retail company can use automated workflows to increase efficiency in the review and realisation of ideas. And a production company benefits greatly from the networking of interdisciplinary teams through moderated innovation workshops.
My analysis
Idea management is more than a one-off action area. KIROI Step 7 shows how a company-wide anchoring can be achieved that gets all employees on board. The combination of transparent communication, targeted coaching and digital tools creates a vibrant culture of innovation. In this way, ideas are not just collected, but become living forces that drive the company forward. Numerous industry examples prove that the consistent support of idea processes in practice leads to faster implementation and higher employee motivation. Companies that pursue this approach can systematically develop their creative potential and remain fit for the future.
Further links from the text above:
Unleashing idea management: KIROI step 7
Implement KIROI step 7 company-wide
KIROI step 7 for company-wide ideas
Rethinking idea management: KIROI step 7
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