Idea management is no longer a marginal issue, but a key success factor for modern companies that want to remain innovative in the long term. Particularly in complex, fast-moving markets, traditional suggestion schemes are no longer sufficient because they are often too rigid and hinder genuine dialogue[4]. It is therefore worth rethinking ideas management - with an approach that actively involves all employees and systematically supports creative ideas. The seventh step of the KIROI model shows in a practical way how companies can establish a lively culture of innovation and thus create real added value.
Idea management as a continuous support process
In the past, idea management was primarily about collecting suggestions and, at best, implementing them. Today, leading companies understand this process much more comprehensively: idea management is a continuous companion that promotes creativity, recognises obstacles and supports teams with targeted impulses[1]. The classic goal of generating innovations remains, but the way to achieve this is more dynamic, more transparent and more focussed on collaboration.
Mechanical engineering companies, for example, rely on regular innovation workshops to shorten development loops and transfer practical solutions to production more quickly[3][5]. In software development, the active involvement of teams strengthens collaboration and significantly accelerates the implementation of new features[4][7]. Retail also benefits from digital platforms that allow employees from different branches to transparently exchange and implement ideas[3][7]. Idea management thus becomes a driver for company-wide change.
KIROI step 7: Scale idea management company-wide
The seventh step of the KIROI model - KIROI step 7 for short - focuses specifically on the company-wide dissemination and sustainable implementation of ideas[1][3][4]. It is no longer just about taking on board individual suggestions, but about shaping the entire process together. Transparent communication channels, digital tools and targeted coaching are used to break down barriers and establish a culture of innovation that involves all levels of the company[3][4][5].
transruptions-Coaching supports companies as a neutral partner who recognises blockages, opens up new perspectives and supports concrete implementation steps[2][4]. Many clients report that traditional methods often reach their limits because the best impulses lie dormant in other specialist areas. KIROI Step 7 provides methods that enable teams to come together in a targeted manner, share knowledge and grow together[2].
BEST PRACTICE with a customer (name hidden due to NDA contract): In a manufacturing company, KIROI Step 7 was used to establish workshops in which obstacles to implementation were systematically identified and removed. The regular transfer of knowledge between the specialist departments led to a significant acceleration in the realisation of innovation projects and strengthened the innovative power in the long term - an example that shows how idea management contributes to joint success[5].
Practical examples from the industry
In the automotive industry, moderated idea workshops ensure that complex development cycles are shortened and the transfer of knowledge between teams increases[7]. As a result, innovations are created faster and implemented more efficiently. In the food retail sector, digital platforms enable suggestions from all branches to be collected, evaluated and documented transparently - so everyone benefits from the ideas of individual locations[3][7]. In the IT sector, close collaboration between programming teams and UX designers promotes continuous exchange and accelerates the development of new, user-centred features[4][7].
BEST PRACTICE with a customer (name hidden due to NDA contract): An industrial manufacturing company used KIROI Step 7 to clearly define responsibilities and milestones for innovation projects. Regular feedback cycles and the involvement of external coaches ensured that obstacles were recognised and removed at an early stage. The result was a significant increase in the speed of innovation and a sustainably strengthened corporate culture[1].
BEST PRACTICE with a customer (name hidden due to NDA contract): In mechanical engineering, the introduction of structured idea workshops led to processes being designed more effectively and product innovations being realised more quickly. The dialogue between specialist departments improved noticeably, which increased both the quality and speed of innovations[5].
Tips for successful idea management with KIROI Step 7
If you want to rethink ideas management, you should consider the following impulses:
- Create open spaces for dialogue, for example through regular workshops or digital platforms.
- Include as many perspectives as possible - not just individual departments, but the entire company.
- Use transparent feedback processes so that ideas do not fizzle out but are developed further.
- Rely on targeted coaching, such as transruption coaching, to recognise blockages and find new solutions.
- Define milestones and responsibilities so that the innovation process remains structured.
This creates a lively ideas management system that motivates employees, creates synergies and enables real change[1][3][5].
How to achieve success right from the start
Many companies start with pilot projects in order to gather experience and visualise initial successes. It helps to define clear goals and actively involve everyone involved. Digital tools support the documentation and exchange of ideas, while regular feedback rounds ensure transparency and commitment. transruptions coaching can facilitate the first steps as a neutral companion and provide impetus for further development[4]. Clients often report that even small changes have a big impact when the topic of idea management is taken seriously.
My analysis
Idea management is not a rigid system, but a living process that involves everyone involved and is continuously developed. KIROI Step 7 impressively demonstrates how companies can systematically capture creative impulses, develop them further together and implement them successfully[1][3][4]. Targeted measures - such as workshops, digital platforms and coaching - create a culture of innovation that meets the dynamic requirements of modern markets. Companies benefit sustainably when they rethink idea management and anchor it as a central component of their corporate strategy.
Those who are open to change and promote dialogue create the basis for genuine innovation - and thus set new standards in the competitive environment.
Further links from the text above:
KIROI step 7 provides important impetus in idea management [1]
Revolutionising idea management: KIROI Step 7 for ... [2]
Unleashing ideas management: KIROI step 7 company-wide [3]
Rethinking ideas management: KIROI step 7 company-wide [4]
With Idea Management KIROI Step 7 company-wide ... [5]
Rethinking idea management: KIROI step 7 for decision-makers [7]
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