Idea management plays a central role in today's business world, as it enables companies to systematically unleash innovation and ensure long-term success. The key to this lies in the continuous support and promotion of ideas that are implemented in a company-wide context. Sophisticated processes such as KIROI Step 7 provide companies with the necessary support to efficiently evaluate and implement ideas[1][3][7].
One of the first steps in idea management is to systematically record and evaluate ideas. This can be done using digital platforms and structured processes that ensure transparent documentation and targeted communication[4][6]. In the automotive industry, for example, companies use digital platforms to collect and prioritise ideas, which leads to accelerated implementation and improved collaboration[3].
Understanding idea management as a continuous process
Sustainable idea management must be understood as a continuous process that goes beyond the simple collection of ideas. It requires clear structures and impulses to stimulate employee creativity and support the implementation of ideas[6][7]. In industries such as mechanical engineering, this concept is implemented through supportive guidance that shortens process cycles and improves the transfer of knowledge between departments[1].
Another example is the IT sector, where the combination of practice-orientated training and a structured idea management system improves collaboration in projects. Younger and more experienced employees exchange experiences more intensively, which contributes to joint progress[7].
Company-wide integration and communication
Idea management can only be successful if it is integrated into all areas of the company. In addition to production, this often also affects administration, sales and IT[2]. The support of external expertise helps to recognise and overcome obstacles, which significantly improves the implementation rate and increases employee satisfaction[2].
In an international group, the integration of data analyses and reporting functionalities can, for example, support the management of innovation portfolios across locations[2].
Practical implementation and coaching
Coaching at KIROI supports companies in all steps of idea management, especially during implementation. Clients report that targeted impulses and practical methods help to realise the full potential of the ideas submitted[2]. One successful example of this is an industrial company that used step 7 to identify barriers to the realisation of promising ideas and reduce them through targeted workshops[1].
BEST PRACTICE with one customer (name hidden due to NDA contract) By utilising the KIROI process, this company was not only able to accelerate development processes, but also improve the exchange of experience between specialist departments. The continuous improvement of idea management led to a significant increase in innovation and higher employee satisfaction.
Acceptance and change management
Another crucial aspect is change management. This involves communicating to employees how they can benefit from the new processes, which promotes a positive attitude and acceptance throughout the company[5].
In software development, for example, teams benefit when they can continuously share their ideas and thus improve collaboration. This leads to greater innovative strength and a better ROI for the entire company[3][18].
My analysis
To summarise, it can be said that effective idea management is crucial for a company's innovative strength. By applying KIROI Step 7 and similar approaches, companies can optimise their processes and strengthen the motivation of their employees. Integration into all areas of the company and clear communication are particularly important[1][2][7].
Further links from the text above:
Rethinking ideas management: KIROI step 7 in the company
Idea management with KIROI: Step 7 for companies
Rethinking idea management: KIROI step 7 for decision-making
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