More and more companies are realising that structured idea management represents a decisive competitive advantage. It's not just about collecting suggestions, but about establishing a process that promotes creativity and supports innovation in the long term. Many clients come to us because they feel that their ideas often get lost or are not systematically developed. With targeted idea management, this potential can be unleashed and turned into concrete projects.
What does idea management mean today?
Today, idea management is much more than a classic suggestion scheme. It encompasses the systematic collection, organisation, evaluation and implementation of suggestions from all areas of the company. The aim is to utilise collective intelligence and enable continuous improvement. Many organisations use digital platforms to pool ideas and manage them transparently. This creates a culture in which employees are actively involved and their suggestions are taken seriously.
In the automotive industry, for example, regular workshops are held to collect ideas for increasing production efficiency. In the financial services industry, suggestions for improving customer processes are integrated into agile development teams. In retail, too, regional innovations are communicated and implemented company-wide via digital platforms.
Idea management as a dynamic accompanying process
A central aspect of idea management is the monitoring of ideas throughout all phases. It is not enough to collect and evaluate suggestions. Rather, it is important to actively develop the ideas further and to identify and remove obstacles in the process. Moderated workshops and close coaching help to remove cross-departmental blockages and open up new perspectives.
In a medium-sized production company, for example, a targeted support process was used to accelerate the implementation of suggestions for improvement. Through moderated workshops and close coaching, cross-departmental obstacles were identified and eliminated. The resulting culture of innovation led to measurably faster product development cycles and a significant increase in employee motivation.
A transparent platform was also set up in a service company where all employees could contribute their ideas. The suggestions were regularly evaluated and prioritised, resulting in numerous improvements to customer service and internal processes. This open approach significantly strengthened the culture of innovation.
Practical examples from the field
In the automotive industry, moderated workshops are held regularly to collect ideas for increasing production efficiency. In the financial services industry, suggestions for improving customer processes are integrated into agile development teams. In retail, too, regional innovations are communicated and implemented across the company via digital platforms.
Another example is a large retail company that uses a digital exchange platform to transparently pool suggestions from numerous branches. This enables regional innovations to be communicated and implemented quickly throughout the company. Ideas for improving processes and services are also regularly collected and implemented in the healthcare sector.
Hackathons are often organised in the IT industry to find innovative solutions to existing challenges. The best ideas are then further developed and implemented in pilot projects. Ideas for improving teaching and learning processes are also regularly collected and implemented in the education sector.
Idea management and transruption coaching
Transruption coaching supports organisations in the implementation of idea management projects. The aim is to provide impetus for new perspectives and at the same time to respond individually to the specifics of the organisation. This creates a dynamic culture that recognises and implements change as an opportunity.
The support not only promotes the dissemination of ideas, but also helps to overcome technical, organisational and cultural hurdles. In this way, it is often possible to establish a permanently effective innovation strategy that benefits employees and companies alike.
In practice, it has been shown that companies that have ideas management systematically supported achieve measurable improvements in their processes and innovation culture. Employees are more motivated and committed because they feel that their suggestions are taken seriously and implemented.
My analysis
Idea management is a decisive factor for the long-term success of companies. It is not just about collecting suggestions, but about establishing a process that promotes creativity and supports innovation in the long term. With targeted idea management, potential can be unleashed and realised in concrete projects. The support provided by transruptions coaching helps to identify and remove obstacles and establish a dynamic culture of innovation.
Further links from the text above:
What is idea management? Definition, process and more
Rethinking ideas management: KIROI step 7 for your company
KIROI step 7 - Utilise ideas across the company
What is Idea Management 2025: Introduction + Definition
Introducing AI in the company: 7-step plan for successful integration
AI project planning in the company - 5 steps with IMRIVA
Idea management: definition and advantages
Successfully mastering AI implementation - a practical guide
Idea management: definition, processes & advantages
What is idea management? Definition & Process
Idea management: definition, tools and best practices
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