Idea management is a decisive lever for companies that want to strengthen their innovative power and position themselves for the future. KIROI Step 7 illustrates how companies can not only capture ideas, but actively unleash them. The focus here is on the systematic support and promotion of innovation impulses, as ideas develop best in a transparent, supportive environment.
Idea management as a continuous support process
Many companies find that although ideas can be collected, there is often a lack of implementation and feedback. This is where KIROI Step 7 comes in: It views idea management not as a one-off task, but as a long-term process with coaching, communication and involvement of all employees. In this way, the creative potential of everyone is utilised and blocking obstacles are removed.
One mechanical engineering company, for example, established regular innovation workshops within this framework. This enabled teams to improve existing ideas and carry out tests more quickly, which significantly shortened development cycles. In the field of software development, the promotion of interdisciplinary collaboration led to faster software releases. And in the retail sector, digital tools helped to transparently record ideas from store employees and strengthen the dialogue between them.
Practical examples of the implementation of KIROI step 7
BEST PRACTICE with one customer (name hidden due to NDA contract)
A technology-orientated company implemented a company-wide feedback system that documents all ideas submitted and communicates the status of projects. This transparency significantly increased employee participation and led to a noticeable strengthening of the innovation culture.
Service companies also show that an open culture promotes the exchange of knowledge. This allows new ideas to be developed more quickly and tested for their feasibility. In manufacturing companies, the formation of interdisciplinary teams results in well-founded assessments and prioritisation, which ensures that resources are used specifically for promising innovations.
How companies strategically anchor idea management
KIROI step 7 goes beyond collecting suggestions. It calls for ideas management to be firmly anchored in the company. Responsibilities are clearly defined, milestones are planned and continuous feedback processes are established. In this way, obstacles to implementation are systematically removed and innovation becomes part of the corporate culture.
For example, a manufacturing company can assign clear roles for the evaluation and realisation of ideas. In a retail company, digital platforms ensure that every idea is reviewed promptly and communicated transparently. In the service sector, an open communication culture not only supports dialogue, but also rapid coordination between teams.
Practical tips for supporting innovation processes
- Encourage regular meetings in which employees can present and develop their ideas.
- Rely on digital tools that record and evaluate idea requests and make the status visible to everyone.
- Establish coaching programmes that enable employees to formulate their ideas clearly and incorporate them into implementation strategies.
Companies in a wide range of industries report higher employee motivation and an improved ability to innovate. The systematic support of ideas sparks creative forces and makes the entire company more resilient to change.
Idea management - a key to sustainable competitiveness
The efficiency and innovation potential of idea management is best realised when it is understood as a living, integrated process. KIROI step 7 shows that companies should not only collect ideas, but also support, evaluate and consistently integrate them into everyday working life. Only in this way can creative contributions have a lasting effect and lead to tangible improvements.
The combination of transparency, open communication and targeted coaching helps teams to go beyond the mere generation of ideas. Innovative strength is created through collaboration, the integration of different perspectives and the structured utilisation of existing potential. Idea management thus becomes a reliable engine that helps companies to remain competitive in the long term.
My analysis
KIROI Step 7 is a powerful approach that positions idea management as a comprehensive support process. Companies benefit when they establish clearly defined roles, transparent processes and an open culture. Practical examples from mechanical engineering, software development and retail show how such measures lead to shorter development times, greater employee involvement and sustainable success. In this way, the creative potential of the entire company is unleashed and systematically utilised.
Further links from the text above:
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