Interactive adverts set new standards for companies that want to innovate their marketing strategy. They enable lively communication with the target group and promote the active involvement of potential customers. Such ads open up a wide range of opportunities not only to attract attention, but also to collect valuable data to optimise campaigns.
What makes interactive adverts so effective?
Unlike conventional advertising banners, interactive adverts invite users to actively engage with the content. This is done through formats such as surveys, game elements, clickable videos or product configurators. Companies from the automotive industry are already relying on virtual vehicle configurations that involve potential buyers directly in the design process.
A second example is provided by the fashion industry, where brands use interactive lookbooks in which customers can click on individual items of clothing and order them immediately online. In the food sector, companies are also using interactive quiz formats to enquire about preferences and make suitable product recommendations.
The integration of such elements significantly increases engagement. Users feel that they are taken seriously and actively participate. This not only improves click rates, but often also conversion rates and customer loyalty.
Interactive displays as the key to data-based optimisation
At iROI-Coaching, we support companies in fully utilising these advantages in projects involving interactive advertisements. A decisive advantage is the acquisition of valuable insights into user behaviour and preferences. It is precisely this data that makes it possible to manage campaigns in a targeted manner and develop customised content.
For example, e-commerce retailers benefit from interactive adverts that tell them which product variants are particularly popular or which functions users prefer. The information gained from this flows directly into the optimisation of product offers and marketing messages.
Interactive tools can also be used in the financial sector to initiate individual advice - for example through simulations of savings plans or loan calculators that provide users with personalised suggestions.
BEST PRACTICE with one customer (name hidden due to NDA contract) Our support in the context of interactive adverts enabled a large mail order company to identify specific customer preferences using a quiz format. This enabled product placement to be adjusted in real time, which led to a significant increase in sales within a few weeks.
How companies benefit from interactive adverts
The benefits go beyond pure sales figures. Interactive adverts increase brand awareness because they stand out from the flood of traditional advertising media. An example from the telecommunications industry shows how interactive tariff finders improve customer dialogue and help to present complex offers in an understandable way.
In the tourism sector, destinations use interactive maps that allow users to actively design filters, tips and routes. This creates a personalised experience that makes people want to visit and increases the booking rate.
Interactive adverts are also an effective tool for promoting courses and workshops in the education and training sector. Short learning modules or feedback tools make interested parties feel better informed and supported.
Practical tips for integrating interactive displays
To maximise the impact of interactive ads, it is advisable to first clearly define your objectives. Decide whether you primarily want to improve customer loyalty, obtain qualitative feedback or directly increase conversions.
Secondly, it is worth keeping mobile devices in focus. Interactive adverts work particularly well on smartphones, as more and more users are accessing digital content on the move.
Thirdly, ease of use and fast loading times should be guaranteed. Complex content is a deterrent, while a fluid user experience encourages dialogue.
Last but not least, the integration of clear call-to-actions increases the effect: For example, ask users directly to take part in a survey, configure a product or take part in a competition.
BEST PRACTICE with one customer (name hidden due to NDA contract) Through targeted consulting, a medium-sized software company was able to develop an interactive demo that offered prospective customers a personalised product experience. The result was a significant increase in the time spent on the website and a higher number of qualified leads.
Interactive adverts in the future of your marketing
The development of new digital technologies is making interactive adverts even more diverse and effective. Artificial intelligence can create personalised user experiences in real time, while augmented reality applications open up new opportunities to bring products to life.
For companies, this means utilising the opportunities today while remaining open to future innovations. Those who continuously focus on interactivity create stronger customer relationships and differentiate themselves from the competition.
BEST PRACTICE with one customer (name hidden due to NDA contract) As part of an international campaign, a consumer goods manufacturer established an AR-controlled advert that enabled users to try out products virtually. This innovative format significantly increased brand awareness and led to a higher willingness to buy.
My analysis
Interactive ads offer marketers an effective lever to make campaigns more effective, personalised and user-centric. The active participation of the target group increases engagement and at the same time provides valuable data for continuous optimisation. Interactive adverts therefore support modern marketing strategies and contribute to a sustainable increase in brand awareness and sales.
Further links from the text above:
Interactive marketing: what it is and how it works - OMR 2025
What is interactive marketing? 3 examples of advertising media - Amazon Ads 2025
What is interactive marketing and how is it used? - Minderest 2025
Search engine optimisation (SEO) - USP.gv.at 2025
Interactive adverts - Complete guide - Neoteam 2025
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