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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

28 March 2025

How an AI chatbot can take your company to the next level

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How your company can benefit sustainably from an AI chatbot

Many companies today are faced with the question of how they can make their processes more efficient, customer-orientated and digital. An AI chatbot is a real game changer here. Not only does it provide quick answers, it is also constantly learning and analysing the needs of your target group. In this way, an AI chatbot can become a key success factor for customer service, sales and internal processes[2].

AI chatbot as a digital assistant for your company

An AI chatbot understands natural language, recognises contexts and provides personalised responses - around the clock[5]. It is more than a simple text bot: it learns from real customer interactions, adapts and responds to individual formulations, even in the case of typos or colloquialisms[7]. This makes communication with customers and employees much more pleasant.

Automation of support and services

Classic support enquiries such as shipping status, returns or product information can be answered immediately with an AI chatbot without human intervention[1]. The system pre-sorts enquiries, forwards complex cases to specialists and provides all previous information at the same time[6]. This saves you valuable time and noticeably increases customer satisfaction.

Examples from practice

Many of our clients are already benefiting from the integration of an AI chatbot. They often report a significant reduction in the workload on the hotline and a noticeable reduction in waiting times. At the same time, the quality of service increases because employees can concentrate on individual concerns.

BEST PRACTICE with one customer (name hidden due to NDA contract) A medium-sized company from the service sector has introduced an AI chatbot to automate first-level support. The chatbot answers standard enquiries such as appointments, contract data queries and service instructions. More complex requests are forwarded directly to the appropriate colleague, including the full conversation history. The result: customer satisfaction increased significantly within a few months, employees were relieved and were able to concentrate on more demanding tasks. At the same time, customer support costs fell by almost 30 per cent.

Another example: an international online retailer uses an AI chatbot to process returns enquiries. The chatbot checks in real time whether a return is possible, creates the return label and informs the customer by email. This speeds up processes and improves the customer experience. Chatbots are also becoming increasingly important in the B2B environment, for example when booking webinars, answering questions about product specifications or providing support in preparing quotations.

Optimise productivity and data management with AI chatbot

An AI chatbot can do more than just answer texts. It collects and analyses data, identifies trends and provides valuable insights into user behaviour[4]. This information helps you to improve your offerings in a targeted manner and develop personalised services. At the same time, processes become more transparent and decision-making processes are supported on the basis of data[1].

Digitise internal processes

An AI chatbot also opens up new possibilities internally. Employees receive immediate access to company-relevant information, can submit holiday requests or book their workplace. This reduces search times, simplifies communication and creates space for innovation and creativity.

BEST PRACTICE with one customer (name hidden due to NDA contract) A technology company has developed an AI chatbot for internal communication. Employees can use it to quickly call up information on projects, compliance guidelines or training programmes. The chatbot recognises the current documents and refers employees to the right contact person. The chatbot has proven to be a particularly valuable support during the induction phase for new colleagues. The induction period has been reduced by up to 40 per cent because all relevant information is available centrally and quickly.

Further application examples: In the HR department, an AI chatbot answers questions about salary, holiday arrangements or further training. In IT, it provides rapid initial assistance with technical problems and forwards tickets to the appropriate department. An AI chatbot can even help with planning meetings or booking meeting rooms, thereby increasing productivity.

Why an AI chatbot can often do more than expected

Many people underestimate the learning ability of an AI chatbot. It evolves with every interaction, recognises patterns and continuously adapts its responses[2]. This creates real added value for companies and customers. The technology is now so mature that it is possible for any company to get started - regardless of industry or size.

Scalability and flexibility

Another advantage is that an AI chatbot can be customised to individual requirements. It can be integrated on various channels, for example on the website, in Messenger or via a voice assistant. Linguistic and cultural particularities can also be taken into account so that companies can operate internationally without losing flexibility[8].

BEST PRACTICE with one customer (name hidden due to NDA contract) A global company uses a multilingual AI chatbot to support customers in over 20 countries. The chatbot automatically recognises the language, provides appropriate answers and takes local particularities into account. This has significantly reduced response times in international customer service. At the same time, language barriers were broken down and customer satisfaction increased in all markets.

An AI chatbot also offers advantages when working with suppliers or partners. It can accept orders, query delivery status or report faults. This creates an end-to-end digital chain that makes processes more efficient and transparent.

iROI coaching - your support for projects with AI chatbot

The introduction of an AI chatbot is a strategic project that needs to be carefully planned. iROI-Coaching supports you - from conception to implementation and continuous optimisation. Together, we analyse your processes, identify potential applications and develop a customised solution that suits your company.

Clients often come to us with questions about choosing the right technology, integrating it into existing systems or training employees. Topics such as data protection, acceptance within the team and measurability of success also play an important role. iROI coaching supports you in finding answers and getting the best possible benefit from your AI chatbot.

My analysis

An AI chatbot is more than just a technical tool - it is an active driver of your company's digital transformation. It automates routine tasks, improves interaction with customers and employees and provides valuable data for well-founded decisions. Practice shows: Those who use an AI chatbot in a targeted manner can sustainably increase efficiency, service quality and innovative strength.

Success does not come from technology alone, but from a clever combination of man and machine. iROI-Coaching is at your side as a partner to successfully take your company to the next level with an AI chatbot.

Further links from the text above:

[1] Efficient in-house AI chatbots: setup & use

[2] What is an AI chatbot? Definition, advantages, function

[4] The 22 most important advantages of chatbots for companies

[5] Advantages of chatbots | IBM

[6] The 15 best AI chatbots for customer service

[7] AI chatbot for companies: Advantages & setup

[8] AI agent vs. chatbot - what's the difference?

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.

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