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The AI strategy for decision-makers and managers

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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

16 February 2025

AI-first strategy (Glossary)

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The AI-first strategy is particularly at home in the areas of artificial intelligence, digital transformation and automation. It describes an approach in which companies and organisations place artificial intelligence (AI) at the centre of their strategic considerations and processes from the outset.

This means that instead of using AI as a practical addition at a later stage, AI is planned directly as the centrepiece of products, services or processes. Decision-makers therefore first consider how artificial intelligence can improve, simplify or even completely change their business processes. This enables competitive advantages to be realised at an early stage.

A simple example: an online shop that pursues an AI-first strategy builds in AI-based product recommendations and intelligent chatbots from the outset instead of offering traditional advice. This makes the customer experience more efficient and personalised.

Companies that opt for an AI-first strategy are usually faster, more innovative and better positioned for the digital future. AI-first therefore means actively shaping digital change with artificial intelligence instead of just reacting to changes.

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