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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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6 January 2025

AI-supported creativity (Glossary)

Artificial intelligence iROI Digital Marketing Automation Digital transformation AI Glossary

AI-supported creativity is a term used in the fields of artificial intelligence, digital transformation and digital marketing. It describes how artificial intelligence (AI) helps to support or even redesign creative processes.

This means that programmes and systems that work with AI help to develop new ideas, create designs or write texts. The AI analyses large amounts of data, recognises patterns and then suggests original solutions that humans might not have come up with on their own.

An example: A company wants to develop a suitable advertising campaign for a new product. With the help of an AI-supported creative tool, it can automatically suggest different headlines, images and colour variants. The employees choose what fits best or let the AI generate further variants. This generates more ideas for a convincing campaign more quickly.

AI-supported creativity relieves teams, saves time and provides new impetus. It does not replace people, but enhances what human creativity can achieve - especially in areas where many ideas or quick decisions are required.

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written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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