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6 November 2024

AI-supported personalisation (Glossary)

Artificial intelligence Automation Digital transformation eCommerce and digital commerce AI Glossary

AI-supported personalisation is particularly at home in the fields of artificial intelligence, digital transformation, eCommerce and digital commerce. The term describes how companies use artificial intelligence to tailor their offers, services or marketing measures to individual users.

Instead of displaying the same product to all customers or sending the same advertising, AI-supported personalisation recognises individual interests and preferences by evaluating data. Artificial intelligence learns from users' previous behaviour, purchase histories or search queries and can therefore offer suitable product recommendations or personalised newsletters, for example.

An illustrative example: You visit an online shop in search of trainers. The AI remembers your search behaviour and shows you specific sportswear or new shoe models that match your taste on your next visit. This makes your shopping experience easier, faster and more relevant.

AI-supported personalisation helps companies to respond more specifically to their customers' wishes and increase satisfaction. For consumers, this usually means fewer irrelevant offers and a personalised shopping experience.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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