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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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6 March 2025

Artificial creativity (Glossary)

Artificial intelligence Digital society Automation Digital transformation Sanjay Sauldie Glossary

Artificial creativity belongs to the fields of artificial intelligence, digital transformation and digital society. The term describes the ability of computers or machines to take on creative tasks that were previously reserved for humans. This includes, for example, painting pictures, composing music or writing texts. This is made possible by advanced algorithms and large amounts of data from which the systems can learn.

An example: A company wants to develop new advertising slogans. Instead of relying solely on traditional agencies, it utilises artificial creativity. An AI system analyses millions of advertising texts and then invents its own, completely new slogans. These are then scrutinised by humans and the best ones selected. The result is a mixture of human and machine inventiveness.

Artificial creativity helps companies to develop new ideas faster and inspires employees to come up with extraordinary solutions. It is far from perfect, but it helps us to abandon old ways of thinking and find innovative approaches.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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