Today, cultural transformation is a key issue for companies that want to prepare for the challenges of the future. Many decision-makers are asking themselves how they can successfully master this process. The fourth step of the KIROI method, which makes the actual change visible in everyday life, is particularly important. This is where the new culture that anchors values and behaviours in the company is created. Cultural transformation is not achieved through individual measures, but through a continuous process that involves all employees.
Cultural transformation as a strategic challenge
Companies today face complex challenges. Markets are changing rapidly, new technologies are emerging and employee expectations are rising. Many clients report that they are confronted with uncertainty and resistance when they want to drive cultural transformation. This often involves the tension between innovation and consistency, the design of new leadership models or the integration of hybrid teams.
A practical example: A medium-sized mechanical engineering company with around 270 employees was facing stagnating growth and demotivated teams. A value-based cultural transformation, which included intensive workshops and open communication formats, made it possible to break down silo thinking and significantly improve collaboration across departmental boundaries. Today, the company reports increased innovative strength and new growth.
Another example is an insurance company that strengthened its innovative strength by introducing agile methods and regular feedback rounds. Here, too, the cultural transformation was driven forward by actively involving all employees. Managers were trained to exemplify and pass on the new culture.
A third example is an IT service provider that promoted collaboration and the exchange of ideas by creating culture-shaping spaces and introducing digital tools. The cultural transformation was supported by regular employee surveys and the adaptation of work processes.
Cultural transformation with the KIROI method
The fourth step: Anchoring culture in everyday life
The fourth step of the KIROI method is crucial for the success of the cultural transformation. This is about anchoring the new culture in everyday life and making it visible. This includes new working formats, the involvement of managers and the creation of spaces in which the new culture can be lived.
A practical example: A retail company introduced regular feedback sessions to improve communication. Managers were trained to exemplify the new culture. In addition, culture-shaping spaces were created in which employees could exchange and develop ideas.
Another example is a service company that strengthened its innovative strength by introducing agile methods and creating innovation labs. The cultural transformation was supported by regular employee surveys and the adaptation of work processes.
A third example is a production company that promoted collaboration and innovation by introducing flat hierarchies and creating teams that act independently. The cultural transformation was supported by regular feedback rounds and the adaptation of work processes.
Practical tips for implementation
There are some practical tips for the successful implementation of cultural transformation. Firstly, it is important to actively involve employees and include them in the process. Regular feedback rounds and open communication formats promote cooperation and trust.
Another tip is to create culture-shaping spaces in which the new culture can be lived. Digital tools and agile methods support collaboration and the exchange of ideas.
A third tip is to regularly measure progress through employee surveys and specific key performance indicators. This makes it possible to understand whether cultural goals are actually being achieved and where adjustments need to be made.
My analysis
Cultural transformation is a continuous process that involves all employees and anchors the values and behaviours in the company. The fourth step of the KIROI method is crucial for success because this is where the new culture is made visible in everyday life. Practical examples show that the involvement of all employees, the creation of culture-shaping spaces and the regular measurement of progress are crucial to success. Cultural transformation is not achieved through individual measures, but through a continuous process that involves all employees.
Further links from the text above:
Successful cultural transformation for companies
Corporate culture: Top 3 examples of strong organisations
Cultural transformation - 4 steps and 4 networks
Corporate culture: example of value-based change
Mastering cultural transformation: Step 4 to success with KIROI
KIROI step 4: Cultural transformation as a growth driver
Cultural change in companies: Your path to the future
4 companies with successfully implemented cultural change
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