Leadership in the digital age: Part 02: Flat hierarchies and modern media

As the new employees of the so-called Generation Y are among the "digital natives", i.e. people who have grown up with computers and smartphones, Leadership 2.0 must also rely on these channels in order to be able to interact with employees at an effective level. Terms such as internet leadership and social media leadership are the most important factors here.

This is because employees expect not only a more team-orientated way of working, but above all internal communication that can be described as social media leadership.