Leadership in the digital age: Part 04: Leadership 2.0 - using different channels

In addition to leadership with social media, internet leadership can also be chosen, which is based on in-house communication protocols or media. This Leadership 2.0 is less dependent on external programmes and services and, in contrast to social media leadership, also allows sensitive data to be exchanged with employees.

With a well-established and functioning IT solution behind them, employees can be addressed in a much more targeted manner and the benefits of leadership with social media can be combined with the various elements of data exchange.