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21 October 2025

LinkedIn branding: How to emphasise your leadership role

Artificial intelligence iROI Digital Marketing Automation Digital Leadership Digital branding Digital transformation

Building a strong LinkedIn branding is crucial for executives who want to emphasise their leadership role. LinkedIn branding allows you to be recognised as a thought leader and thereby strengthen your brand. This can be achieved through authentic communication and sharing expertise. AI-supported tools that support the creation of content and profile optimisation also play an important role[1][2].

The basics of LinkedIn branding

A strong LinkedIn profile is the cornerstone of good LinkedIn branding. It should be authentic, consistent and clearly reflect the executive's personal story and values. A well-maintained profile forms the first impression and helps to create trust. Managers therefore use relevant keywords to become more visible in search results and regularly publish new content in order to be recognised as experts in their field[3][5].

Richard Branson, for example, uses his active networking and unconventional presence to build a large community. This shows how important it is to interact actively and remain authentic[4].

Strategies for successful LinkedIn branding

Positioning as a thought leader

Positioning yourself as a thought leader is crucial to strengthen your brand through LinkedIn branding. This can be achieved through regular posts that showcase the executive's expertise and perspective. Companies whose CEOs are active on LinkedIn have higher brand awareness and generate more inbound leads[2][4].

One example of this is that CEOs who regularly share relevant content increase trust in their company. As a result, 70 % of customers are more likely to choose a brand where the CEO is known as a thought leader[4].

Integration of AI in LinkedIn branding

AI-powered tools can enrich LinkedIn branding by providing targeted support for content creation and profile optimisation. These tools help to create consistent content and increase visibility on LinkedIn. However, they do not serve as a substitute for the personal touch, but rather support the authenticity of communication[1].

BEST PRACTICE at the client (name hidden due to NDA contract): My client uses AI-powered tools to regularly create high-quality content and optimise executive profiles. This led to an increase in visibility and better networking.

BEST PRACTICE at the customer (name hidden due to NDA contract): My client integrated AI-powered tools to target their LinkedIn content to the needs of their audience. This improved interaction with potential customers and strengthened their positioning as a thought leader.

Network development and maintenance

Active networking and maintaining contacts are crucial for successful LinkedIn branding. Through targeted networking, executives can expand their reach and foster strategic partnerships. For example, many CEOs use LinkedIn to share their opinions and strengthen their community[4][5].

BEST PRACTICE with a client (name hidden due to NDA contract): My client uses LinkedIn to actively network and build valuable relationships with talent seekers and business partners. This has led to a significant increase in opportunities for new business.

My analysis

To summarise, LinkedIn branding plays a crucial role in positioning executives. Through authentic communication, regular content and targeted networking, CEOs can strengthen their visibility and build trust. AI-powered tools can help increase efficiency and maintain the personal touch. Through these strategies, LinkedIn branding can help strengthen the personal and corporate brand in the long term[1][2][4].

Further links from the text above:

Kalebru - How AI can revolutionise your personal branding on LinkedIn

INTO X - LinkedIn for companies

Apply professionally - The perfect LinkedIn profile for managers

The People Branding Company - CEO communication on LinkedIn

Swat.io - Personal branding on LinkedIn

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic TRANSRUPTION here.

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LinkedIn branding: How to emphasise your leadership role

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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