Machine learning is a key term in the fields of artificial intelligence, big data, smart data and digital transformation. In short, machine learning describes the ability of computers to learn from data and improve themselves without human intervention.
In contrast to traditional computer programs, which prescribe exactly how a problem should be solved, a machine learning system recognises patterns in large amounts of data and draws its own conclusions. For example, it can recognise images, translate texts or make predictions.
An illustrative example: an online shop uses machine learning to display personalised product recommendations to its customers. The system analyses previous purchasing behaviour, compares it with similar user profiles and suggests products that are likely to be of interest.
By automatically analysing huge amounts of data, machine learning makes processes more efficient, supports better decisions and opens up new possibilities - for example in medicine, autonomous driving or finance. Accordingly, machine learning is a key technology of the digital future.
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