The demands placed on managers in modern companies have shifted, meaning that managers now have to have a wide range of social skills. They have to be leaders and managers in one person, and social media and management are also part of this.
In order to be able to modernise a company, management for executives in this area is therefore also part of it. This is not a problem, because the ability to be a leader and manager at the same time can be taught. Management 2.0 - that means combining social media & management and thus being a trustworthy supervisor for the team.
If supervisors act as executives & management at the same time, they can be the right mix of mediator and representative of the company's interests and are not just perceived as the "unloved" supervisor, which noticeably increases the mood in the team and the associated job satisfaction! However, statistics clearly show that around two thirds of all supervisors are still not sufficiently trained in Management 2.0 and therefore either represent executives OR management, but are not executives & management.
However, this inefficiency can be remedied very effectively with targeted management for managers, which will ultimately have a noticeable impact on the company's success!
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