Management in the digital age: Part 01: Introduction

In the digital age and the importance of internet management, it is necessary for you as a manager to rethink and expand your knowledge of social media management.

A presence on the web requires various aspects, which you should implement above all in social media management and thus approach your target group directly.

Whereas in the past, managers tended to act in the background and communicate their instructions to employees, Management 2.0 requires a personal presence and a willingness to communicate with business partners and the target group.