The term market simulation AI is primarily used in the fields of artificial intelligence, big data, smart data and digital marketplaces. It describes a special form of artificial intelligence that is used to realistically simulate complex markets in the digital world and predict how they might develop in the future.
A market simulation AI can be used to analyse large volumes of market data. On this basis, the AI recognises patterns, trends and possible interactions. This enables companies to make better decisions, for example when setting prices, purchasing goods or introducing new products.
An illustrative example: an online retailer wants to know how a price reduction will affect the sales of a product. The market simulation AI runs through various price scenarios, taking into account customer behaviour, competitor prices and seasonal fluctuations. At the end, the AI makes recommendations as to which price will bring the highest profits or market share.
The advantages of market simulation AI are obvious: it helps to minimise risks, make the most of opportunities and react quickly to changes. This enables companies to plan more reliably and act more successfully in the highly competitive digital market environment.
Deutsch 
English (UK)