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11 April 2025

How ChatGPT prompts optimise your marketing strategy

Artificial intelligence iROI Digital Marketing Automation Digital branding Digital transformation

The digitalised world is increasingly changing marketing. The targeted use of ChatGPT prompts in particular opens up many opportunities to optimise your own marketing strategy. The challenge is not just to use AI passively, but to actively utilise its potential to effectively design content, communication and campaigns. Find out below how you can use targeted ChatGPT prompts to optimise your marketing strategy.

How ChatGPT prompts specifically optimise the marketing strategy

Marketing managers are often faced with the task of producing creative and customised content quickly. ChatGPT offers efficient support here. Well-formulated prompts can be used to generate texts for different channels - from social media posts to email campaigns. The marketing strategy is optimised by combining human expertise and AI-supported creativity.

Practical examples show that customised ChatGPT prompts help marketing teams to streamline work processes and develop target group-specific messages. For example, a fashion company can instruct ChatGPT to create seasonal newsletters with specific styling tips that are precisely tailored to the target group. At the same time, customer service enquiries can be answered automatically yet personally with the help of ChatGPT, saving time and increasing customer satisfaction.

Another example is a B2B provider that uses ChatGPT to create clearly structured white papers and case studies. The AI helps to present complex issues in an understandable way and thus present the company's expertise in a convincing way.

Practical tips for the effective use of ChatGPT prompts

In order to integrate ChatGPT into your marketing strategy in a meaningful way and to optimise it continuously, it is advisable to formulate prompts precisely and purposefully. The following points can help you with this:

Clearly define the objective of your enquiry: for example, „Create a social media post that appeals to young families and introduces the new product“.
Use industry terms and target group data so that the AI generates appropriate and authentic content.
Experiment with different inputs to obtain variants for headlines, call-to-actions or product descriptions.
Use ChatGPT to generate ideas when creativity is required. This gives you fresh impetus for campaigns or blog articles.
Work iteratively: Refine your prompts based on the answers to continuously improve the quality of the results.

BEST PRACTICE for a customer (name hidden due to NDA contract) - The marketing team used targeted prompts to develop variants of product texts and advertising slogans for different target groups. This made it possible to fine-tune the approach specifically for millennials and best agers, which led to improved click rates and more engagement.

Providers in the tourism sector also use ChatGPT to generate informative and inviting blog texts for various destinations. These texts take local characteristics into account and specifically address individual travellers. In an online shop, prompts support the creation of personalised email campaigns that address customers with suitable product recommendations and thus increase the conversion rate.

Optimise marketing strategy through data-supported analysis and AI integration

In addition to pure text creation, ChatGPT prompts also offer the option of automating market and competitor analyses. Marketers can ask the AI to summarise trends, identify customer needs or outline competitor profiles. This gives them valuable insights that they can integrate into their marketing strategy in a targeted manner.

For example, a service company uses ChatGPT to systematically analyse customer feedback and extract frequently mentioned pain points. These insights in turn help to tailor campaigns even more precisely and to develop content that better takes customer needs into account.

Small and medium-sized companies can also be supported by ChatGPT when it comes to optimising advertisements or landing pages. The AI generates suggestions for appealing call-to-actions and convincing headlines that increase the motivation to make contact.

Optimising marketing strategy best practices from various industries

In the healthcare sector, a clinic uses ChatGPT to create comprehensible patient information and social media campaigns to educate patients. Fears are addressed in a targeted manner and positive messages are used. In the e-commerce sector, retailers are using AI to dynamically improve product descriptions in order to increase conversion rates.

The software industry in turn benefits from ChatGPT in lead management, as the AI creates individualised letters that respond to specific customer requirements. This supports sales in winning customers with relevant solutions.

BEST PRACTICE at a customer (name hidden due to NDA contract) - A medium-sized technology company used ChatGPT to generate FAQ texts. The AI helped to answer typical customer questions clearly and precisely, which relieved the support team and improved the user experience. The marketing strategy was strengthened through efficient customer communication.

My analysis

The targeted use of ChatGPT prompts makes it possible to optimise the marketing strategy effectively. In particular, clear, precise prompts can be used to create customised and target group-specific content. AI not only helps with content creation, but also provides valuable insights for market analyses and customer communication. This enables companies to save resources, react more flexibly to market changes and improve their customer approach.

With iROI coaching, entrepreneurs have advisors at their side who provide structured support and impetus for marketing strategy optimisation projects. The combination of AI-supported creativity and sound advice provides a solid foundation for successful marketing measures in the long term.

Further links from the text above:

ChatGPT in marketing: tips and tricks

7 ways to improve your marketing strategy

ChatGPT Marketing: 6 steps for more leads & less work

7 marketing strategies you should know

ChatGPT in marketing: hints & tips

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.

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How ChatGPT prompts optimise your marketing strategy

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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