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29 April 2025

Marketing videos AI: How to unleash untapped potential!

Artificial intelligence iROI Digital Marketing Automation Digital branding Digital transformation Virtual and augmented reality

The use of marketing video AI has proven to be essential in today's digital landscape for businesses to effectively reach their target audiences and increase conversion rates. Videos provide a visual and interactive way to tell stories and make emotional connections, which is crucial in the digital era to gain the attention and trust of customers. The integration of artificial intelligence (AI) in the creation and optimisation of videos makes it possible to create personalised content that is directly tailored to the needs of users [1][3].

## Support through iROI coaching

iROI-Coaching offers support in the development of marketing videos AI by accompanying companies in the conception, creation and optimisation of videos. This also includes the analysis and use of AI tools to improve content strategy and SEO optimisation.

## Advantages of video content

Videos are easy to consume and offer an efficient way to convey complex information. They can be used in both the B2B and B2C sectors to increase brand awareness and build trust [3][5]. The dramatic increase in video content on social platforms is also increasing the importance of video in digital strategy.

### Examples from the industry

- **Efficient communication**: Companies often use videos to explain technologies or innovative products. For example, CNC machines or blockchain processes can be better communicated through visual explanations [5].
- Addressing target groups**: Another example is the personalised approach to customers through AI-supported videos that are tailored to individual preferences. This leads to higher interaction rates and better sales figures [1].
- SEO benefits**: SEO optimisation of videos can be made more efficient using AI tools by identifying suitable keywords and structuring content, which significantly increases visibility in search engines [2][6].

## The use of AI in SEO strategy

AI tools can play a crucial role in search engine optimisation by helping with keyword research, content analysis and metadata optimisation. AI-supported content can also be structured and personalised to achieve better results in search engines [2][6].

### AI optimisation of content

- Structured content**: AI tools support the creation of clearly structured content that can be easily processed for AI systems, increasing response visibility [8].
- Promptability**: This optimises content so that it is tailored to typical user questions and can be easily output as an answer by AI systems [8].

## Interactive and immersive experiences

The future of marketing video AI includes the integration of technologies such as augmented reality (AR) and virtual reality (VR) to create interactive and immersive experiences. These technologies make it possible to experience products from different perspectives and significantly increase user engagement [1].

### Trend towards interactivity

- AR/VR applications**: These technologies enable customers to view products virtually and experience them interactively, which is particularly beneficial in product presentations.
- Personalised interaction**: AI-powered systems analyse user data to create customised experiences that are tailored to individual preferences.

## Conclusion on the importance of marketing videos AI

Overall, marketing videos offer AI enormous potential to increase the visibility and success of companies. By using AI, content can be personalised and made interactive, which leads to higher conversions and better customer loyalty. The integration of AR/VR and AI technologies will open up even more opportunities to strengthen customer relationships and increase brand awareness in the future.

My analysis

The success of marketing video AI depends on the strategy that companies pursue. A clear objective, the integration of AI for personalisation and solid SEO optimisation are crucial for success. With iROI coaching, companies can develop their marketing strategies in a targeted manner and utilise the full potential of marketing video AI.

For more information and if you have any questions, please contact Contact us or read more blog posts on the topic internet Return on Investment - Marketing here.

Further links from the text above:

StoryBox: Advantages of videos for product presentations
Advantages of video marketing
SEO and AI: Practical example

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Marketing videos AI: How to unleash untapped potential!

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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