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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

16 October 2024

Measurement of cognitive load (Glossary)

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The measurement of cognitive load is an important concept in the areas of digital transformation, HR work and teams, and artificial intelligence. Cognitive load describes how much strain is placed on our brain by tasks or information. When measuring cognitive load, we record how much "thinking work" people have to do in certain activities or in digital environments.

Why is this important? In the digital working world, the constant flood of information often causes stress and errors. If companies understand how high the cognitive load of their employees is, they can improve processes and better design digital tools.

One example: In a company, employees are testing new software. During this time, a system measures how often they make mistakes, how quickly they work and how long it takes them to complete certain steps. This data shows how demanding the software is. With these findings, the software can be improved so that it is easier to use and less stressful.

Measuring cognitive load therefore helps to make digital processes more user-friendly and efficient.

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