The term metaverse is primarily used in the fields of digital society, virtual and augmented reality and digital transformation. Put simply, the metaverse describes a digital parallel universe in which people can interact, work, play or shop together with the help of avatars. It's like a mixture of the internet and a video game, but all in 3D and often experienced with virtual reality goggles.
In the Metaverse, for example, companies can hold virtual conferences in which participants not only meet via video, but also as digital figures in a virtual space. Virtual shops are also growing: customers can look at products in 3D shops, try them out and buy them directly without leaving their own home.
An illustrative example: Imagine putting on VR glasses and attending a concert in a virtual city. You talk to other fans there, buy merchandise - it's all digital, but still very realistic.
The Metaverse is constantly evolving and offers new opportunities for companies and users to meet, collaborate and trade on the Internet of tomorrow.
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