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14 May 2024

Mobile Commerce (mCommerce) (Glossary)

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Mobile commerce (mCommerce) belongs to the category of eCommerce, digital commerce and digital transformation. The term describes the purchase and sale of goods and services via mobile devices such as smartphones or tablets. This means that users buy conveniently via an app or mobile website, regardless of whether they are sitting on the bus, going for a walk or lying on the couch.

Unlike traditional online shopping on a computer, mobile commerce is specifically designed for ordering products and services quickly and easily while on the move. It's not just about shopping, but also about mobile payments, offers, tickets and much more.

An illustrative example: you see an attractive pair of shoes in an advert on your mobile phone during your lunch break. With just a few clicks, you order the pair directly via the app of an online shop and simply pay by mobile payment - done! This shows how mobile commerce (mCommerce) makes everyday life easier and shopping even more flexible.

Mobile commerce offers companies great opportunities to reach their customers everywhere and simplify the sales process. This is why mCommerce is an important part of the digital transformation in retail.

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written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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#3DPrint 1TP5InnovationThroughMindfulness #Cost savings #Supply chain #Value added

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