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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

27 July 2024

Multi-Modal AI (Glossary)

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Multi-Modal AI belongs to the category of Artificial Intelligence and Digital Transformation. This term describes a particularly advanced form of artificial intelligence that is able to understand and process different types of information simultaneously. This includes, for example, images, texts, sounds or even videos. Multi-modal AI can therefore absorb much more information than an AI system that only works with text.

An illustrative example: Imagine an online shop wants to improve its customer service. Thanks to multi-modal AI, the system can process a customer enquiry that contains both a photo of a damaged product and a description of the problem. The AI recognises both at the same time, "understands" what has happened and immediately suggests suitable solutions - for example, initiating a return or offering a replacement.

Multi-Modal AI makes digital processes much more convenient and efficient. Companies benefit from faster responses and better service experiences for their customers. In the future, this technology will noticeably change many areas of everyday life and work.

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