Net culture is a central concept in the digital society and the digital transformation. It describes the specific behaviours, values and forms of communication that people develop in the digital space, especially on the internet. Net culture encompasses how we interact with each other online, how information is shared and which "unwritten rules" apply online.
A simple example: Social networks such as Facebook and Twitter often use emojis, GIFs and hashtags to communicate. These forms were developed on the internet and have become an integral part of network culture. They help to express emotions or highlight topics - something that hardly ever happens offline.
Net culture also influences how we work, learn and organise our leisure time. Online collaboration, memes and viral trends are all phenomena of net culture. At the same time, however, net culture can also bring challenges, such as cyberbullying or fake news.
It is important for companies and decision-makers to know and understand the network culture. This is the only way they can successfully communicate digitally, react to trends and avoid risks.
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