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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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14 July 2024

Netzwerkeffekt (Glossar)

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Netzwerkeffekt ist ein wichtiger Begriff in den Bereichen Digitale Transformation, Digitale Marktplätze und eCommerce und Digitaler Handel. Er beschreibt, dass der Nutzen eines Produkts oder Dienstes für jeden einzelnen Nutzer steigt, je mehr Menschen dieses Produkt oder diesen Dienst ebenfalls verwenden.

Das bedeutet: Je mehr Leute zum Beispiel eine bestimmte Plattform nutzen, desto wertvoller wird sie für alle Beteiligten. Ein anschauliches Beispiel ist ein soziales Netzwerk wie Facebook oder LinkedIn. Wenn dort nur wenige Personen angemeldet sind, ist das Netzwerk uninteressant. Erst wenn viele Freunde, Bekannte oder Geschäftspartner dabei sind, wird die Plattform richtig nützlich – zum Kontakte knüpfen, für den Austausch oder Jobmöglichkeiten.

Der Netzwerkeffekt ist auch bei Online-Marktplätzen wie eBay oder Amazon zu finden. Je mehr Käufer und Verkäufer dort aktiv sind, desto größer die Auswahl, die Vielfalt und die Chancen auf einen guten Handel für alle Seiten.

Ein starker Netzwerkeffekt kann zur Folge haben, dass ein Anbieter sehr dominant wird und neue Wettbewerber es schwer haben, überhaupt Fuß zu fassen. Deshalb ist der Netzwerkeffekt besonders bei digitalen Geschäftsmodellen ein bedeutender Erfolgsfaktor.

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written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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