The term New Work is particularly at home in the categories of digital transformation, HR work and teams and digital society. New Work describes a new way of working today: flexible, digital and focussed on the needs of employees. At the centre of this is the idea that work should make more sense and be more freely structured - for example through working from home, flexible working hours or less rigid hierarchies.
An illustrative example: in the past, a team always had to sit in the office and work from 9 a.m. to 5 p.m. every day. With the New Work principle, the team can decide for itself where and when to work - some work at home in the morning, others prefer to work in a café in the evening. The important thing is that the tasks are mastered together, but the team can decide exactly how this happens.
New Work utilises digital tools such as video conferencing or online platforms, allowing teams to work together from anywhere in the world. This creates new ways of organising work that increase both productivity and satisfaction. Companies that introduce New Work are often more attractive to employees and better prepared for the digital future.
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