kiroi.org

AIROI - Artificial Intelligence Return on Invest
The AI strategy for decision-makers and managers

Business excellence for decision-makers & managers by and with Sanjay Sauldie

AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

Home page " Blog

29 June 2024

Personalisation engines (Glossary)

Artificial intelligence Automation Big data and smart data Digital transformation eCommerce and digital commerce AI Glossary

The term "personalisation engines" is primarily used in the areas of eCommerce and digital commerce, artificial intelligence, big data and smart data. Personalisation engines are digital tools that ensure that online offers are better tailored to the wishes and preferences of individual users.

Such systems analyse customer behaviour - for example, which products they have clicked on, placed in the shopping basket or purchased. Based on this data, personalisation engines recognise patterns and can thus display targeted recommendations to each customer. The technology is often based on artificial intelligence, which analyses and learns from large amounts of data at lightning speed.

A common example: You visit an online shop for clothing. On the start page, suggestions are made to you based on your previous purchases or items you have viewed. This allows you to find products that you like more quickly and the retailer can increase sales. Personalisation engines therefore ensure that the digital shopping experience feels more personal and relevant for every customer.

Share on the web now:

Other content worth reading:

Discover how personalisation engines can optimise your online experience! Find out more about personalised offers now!

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

Keywords:

Follow me on my channels: