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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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26 July 2025

Predictive AI (Glossary)

Artificial intelligence Automation Big data and smart data Digital transformation Sanjay Sauldie Glossary

Predictive AI is particularly at home in the fields of artificial intelligence, big data, smart data and digital transformation.

The term predictive AI stands for forward-looking artificial intelligence. This technology utilises large amounts of data to make predictions about future events. Predictive AI enables companies to recognise patterns in their business and exploit trends at an early stage. It uses clever algorithms that learn from data that has already been collected and deduce what is likely to happen next.

A simple example: an online shop uses predictive AI to analyse the purchasing behaviour of its customers. The artificial intelligence recognises when and which products are particularly in demand. This allows the shop to replenish stock in good time and make targeted offers before demand increases.

Predictive AI helps to make better decisions and utilise resources efficiently. It is an important building block for digitalisation in companies and ensures that companies can react more quickly to changes. For example, predictive AI supports production, marketing and customer service with precise forecasts.

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Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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