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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

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4 September 2024

Programme-controlled advertising with AI (Glossary)

Artificial intelligence iROI Digital Marketing Automation Digital transformation AI Glossary

Programme-driven advertising with AI is part of the areas of artificial intelligence, digital transformation and iROI digital marketing. This is a modern form of online advertising in which computer programmes, known as algorithms, automatically control the purchase and placement of advertisements - supported by artificial intelligence (AI).

Normally, companies had to laboriously decide for themselves which websites or platforms their adverts should appear on. Program-controlled advertising with AI takes over this task: it analyses huge amounts of data on users, surfing behaviour and interest at lightning speed. This allows advertising to be placed exactly where it will have the greatest impact.

An illustrative example: an online shop for sportswear wants to advertise new running shoes. Thanks to programme-controlled advertising with AI, the adverts appear precisely to sports fans who have recently shown an interest in running shoes - for example, because they have read articles about them or searched for them. The advantage: the advertising budget is used efficiently and wastage is minimised.

This method helps companies to utilise their digital advertising in a targeted and cost-saving manner and can therefore significantly increase the success of marketing measures.

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Programme-controlled advertising with AI: Advertise now & increase marketing success - discover more efficiency for your company!

written by:

Sanjay Sauldie

Sanjay Sauldie is a digital strategist, speaker and developer of the transruption toolkit, which companies can use to make their digital transformation measurable, human and sustainable. With kiROI - the AI-based approach to value creation in the digital age - he helps self-employed people and companies to integrate artificial intelligence into their processes in a practical way. With his outstanding marketing strategy iROI, he has already led countless companies to greater visibility and thus more profits. He combines digital innovation with disruptive thinking models for a sustainable business strategy. He studied mathematics and computer science at the University of Cologne, completed a Master of Science in Digital Disruption at the University of Salford (UK) and a Design Thinking programme at MIT/EMERITUS Singapore. As a multiple award-winning expert - including the Golden Web Award and the Innovation Award of the Initiative Mittelstand - he advises SMEs and corporations. His motto: "Digitalisation is not an end in itself - it must serve people."

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