The digital sales assistant is changing the way companies organise sales processes and close deals. As innovative support in sales, it offers numerous opportunities to simplify everyday processes and increase efficiency. The targeted integration of such digital solutions opens up new potential that can support and energise the entire sales team.
Digital sales assistant: increasing efficiency in practical use
Particularly in sectors with complex product catalogues, such as the automotive trade, the insurance industry or retail, the digital sales assistant is proving to be a valuable aid in day-to-day business. Thanks to the technology, employees have access to the full product range at all times and can advise customers almost like a personal expert. For example, the Digital Sales Assistant supports a car dealership by helping sales teams to match the perfect car to individual customer requirements by providing detailed information on vehicle variants and current stock levels.
BEST PRACTICE with one customer (name hidden due to NDA contract) The digital sales assistant enabled the sales team of a medium-sized retail company to answer customer enquiries in real time and offer suitable alternatives. This led to a significant shortening of decision-making processes and a noticeable increase in sales in the quarter.
In the insurance industry, the digital sales assistant makes it easier to get an overview of complex insurance products. For example, an insurance advisor can immediately compare tariffs and suggest suitable supplements when contacting customers. This makes the advice more precise and the conclusion of policies is often accompanied by pleasing added value for the customer.
In retail, for example in the electronics sector, the digital sales assistant helps to check stock levels in real time. Available not only at the point of sale, but also on mobile devices, it supports sales assistants in recommending alternative models or accessories if the desired product is not currently in stock.
Digital sales assistant: New impetus for modern customer advice
One of the central functions of the digital sales assistant is to accompany the entire consultation. It asks relevant questions, provides product information and makes recommendations that are specifically tailored to the customer's needs. The result is personalised and efficient sales support.
An example of this can be seen in a furniture store, where sales assistants can use the tool to quickly show alternatives and possible combinations directly on the tablet. Customers feel better understood, and clients often report a more pleasant buying experience.
Sales teams in the software industry also benefit from a digital assistant that automatically suggests suitable licence models based on customer requirements. This simplifies complex sales processes and reduces sources of error when preparing quotations.
Last but not least, the digital sales assistant is used in the field. Employees receive relevant customer information and stock levels in real time, enabling them to provide precise and convincing advice on site - even when on the move.
iROI coaching: Support during introduction and utilisation
Successful digitalisation in sales requires more than just technology. A professional support concept is essential in order to optimally utilise the possibilities of the digital sales assistant. iROI-Coaching sees itself as a competent partner and driving force that supports companies during implementation and beyond.
For example, iROI coaching offers personalised support in the selection of suitable tools, provides employees with practical training and helps to integrate their use into the sales culture in the long term. This means that even experienced teams can discover new digital approaches and shape them successfully.
BEST PRACTICE with one customer (name hidden due to NDA contract) Thanks to iROI's coaching, a regional retail specialist was able to digitalise its processes and sensitise the team to new sales technologies. This led to noticeable improvements in customer communication and an increase in the closing rate.
Coaching also helps to maintain a balance between digital support and personalised advice. The digital sales assistant serves as a supplement to the sales team and often strengthens customer loyalty and sustainable business success.
My analysis
The Digital Sales Assistant is a versatile companion for sales processes in a wide range of industries. It supports the structuring of offers, targeted customer advice and the optimisation of work processes. By using it, employees can be relieved and customers can be better supported, which often results in an increased closing rate. In combination with professional coaching, such as that provided by iROI, this opens up long-term, sustainable opportunities to further develop sales digitally and successfully.
Further links from the text above:
What does a sales assistant do? - salesjob.de (2025)
Digital sales assistant - excentos (2025)
The best AI sales assistance software 2025 - zapier.com
SEO tools for digital marketers (2025) - proofhub.com
Sales Assistant Definition - absolventa.de (2025)
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