Search engine optimisation: Strategies for decision-makers and managers

Search engine optimisation: Strategies for decision-makers and managers

In a digital world in which online visibility determines success or failure, search engine optimisation has become a key issue for managers. Many decision-makers come to us with the question of how they can best support and strategically align their search engine optimisation projects in order to remain competitive in the long term.

The role of leadership in search engine optimisation

Companies from a wide range of industries - such as technology, retail or services - face the challenge of viewing search engine optimisation not just as a technical issue, but as an important part of their corporate strategy. Managers need impulses to find and implement the balance between technical optimisation and user-oriented content.

KIROI often accompanies decision-makers during the planning and implementation of SEO projects and supports them in keeping track of current trends such as the further development of E-E-A-T criteria, Core Web Vitals and the integration of AI-supported methods.

KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract) The website was consistently optimised for mobile-friendliness and loading speed. At the same time, content with real added value was developed that precisely answers the target group's questions. The result was a significant increase in visibility for relevant search queries and the sustainable acquisition of new customers.

Important strategies for optimisation

Successful search engine optimisation is based on several pillars: technical foundation, content quality, user experience and sustainable external linking. Managers should know that a strategic interlinking of these areas is particularly important.

In the technical area, the so-called core web vitals are an important focal point. If you design your website to load quickly, be mobile-friendly and technically clean, you will lay the foundation for good rankings. Structured data and optimisation for voice search are also essential in order to be found more easily in the new search results.

When it comes to content, the following applies: content must be unique, authentic and tailored to the user's search intention. Pure AI-generated text is often not enough. Many managers report that they see the challenge of meeting their target group's genuine need for information and thus building trust.

KIROI BEST PRACTICE at ABC (name changed due to NDA contract) A new content strategy concept was developed there, based on detailed user analyses. Extensive FAQs and helpful blog posts increased the time spent on the site and significantly improved organic visibility.

Search engine optimisation as support from managers

Decision-makers are often faced with the question of how to coordinate and manage SEO measures within the company. The role of managers is not just to release budgets, but to actively provide impetus and set the strategic course. After all, imprints, data protection declarations and technical requirements are important, but only part of the overall picture.

Transparent communication between SEO experts, content managers and technical teams is crucial for the success of the project. Managers who accompany this process promote agile implementation and ensure that search engine optimisation is not seen as a one-off project, but as a continuous process.

KIROI BEST PRACTICE at DEF (name changed due to NDA contract) An internal SEO competence team was set up in a multinational company that works closely with the management. This structured integration into the company management made it possible to establish SEO as an integral part of the marketing and sales strategy.

How AI and current trends are influencing search engine optimisation

In 2025, AI applications and machine learning will be central components of modern search engine optimisation. They help to better understand language and deliver personalised content. Managers should be aware that this development offers great potential, but also harbours new risks such as misinformation or quality problems.

KIROI coaching supports managers in discovering suitable strategies for dealing with AI and developing customised solutions. This ensures that SEO measures are not only effective, but also future-proof.

My analysis

Search engine optimisation remains a complex field that is constantly evolving. It is important for managers to see SEO not as a technical task alone, but as a strategic, long-term endeavour. This is the only way for companies to improve their digital visibility and utilise new opportunities to reach customers. In the coaching process, we often help clients to set clear priorities, develop compelling content and establish SEO as an integral part of corporate management.

Further links from the text above:

[1] 6 SEO trends for 2025 that you should know about

[2] Leadership development SEO

[4] SEO trends 2025: The most important developments and tips

[5] SEO for managing directors

[7] SEO trends 2025: What will be important this year

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