The importance of a structured approach to keyword research
Keyword research forms the basis of every successful online strategy. Many people turn to us with the desire to identify the right search terms that have both a good search volume and a realistic chance of achieving a top ranking on Google. A useful keyword research tool provides essential support in filtering and prioritising the large number of terms. Above all, the separation of subjective assessments and well-founded data analysis has proven to be helpful.
Companies from different industries often have questions such as: Which keywords actually generate traffic? Which terms are too competitive? And which long-tail variants are relevant for your own target group? A precise evaluation of search volume, SEO difficulty and CPC (cost-per-click) provides insights into which keywords can be sensibly implemented and which cannot.
How the keyword research tool helps with analysis and prioritisation
In the second step of the analysis, the tool offers the option of creating a clear keyword list with the most important key figures. This allows users to create a data-based prioritisation. This avoids overlaps or so-called keyword cannibalism, which can impair visibility.
For example, a large e-commerce company used this approach to find product names with the highest search intent. This enabled them to recognise which long-tail keywords have less competition and still attract users with high purchasing power. Clinics also use such a tool to select particularly targeted and search engine-optimised terms for sensitive medical topics.
KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract)
A company from the tourism industry used the keyword research tool to analyse the search volumes and competition density for terms such as "family holiday in the mountains" and "active hiking holiday". This systematic selection enabled them to align their content strategy with user needs and increase their organic reach in a targeted manner.
Specific examples from the industry
An agency from the financial sector uses the tool to analyse keywords relating to topics such as "sustainable investments" and "loan comparison 2025". Through the targeted evaluation of competition density and CPC values, they arrive at focus terms that offer favourable entry opportunities for both organic and paid campaigns.
In the area of software development, the keyword research tool is used to select relevant technologies and specific use cases. Terms such as "low-code platforms" and "AI-driven automation" are checked for search volume and competitive intensity. This allows content strategies to be developed that precisely match the current market requirements.
Players in the healthcare sector also use the tool to capture precise keywords for topics such as "alternative pain therapies" or "type 2 diabetes diet". The resulting data provides a picture of user interests and provides impetus for suitable content, which often ranks well as it meets high demand with moderate competition.
Impulses for use in projects with artificial intelligence
Our experience shows that many clients are often looking for tools that accompany them on their journey in the digital world and at the same time support them in making the right decisions from the jungle of data. The keyword research tool acts as a supporting element that provides impetus for further content planning. It does not replace expertise and the individual transfer of know-how, but prepares the data in such a way that well-founded decisions can be made more easily.
Users often report that a clear structure and structured evaluation are essential, especially at the start of a project, in order to gain confidence in dealing with the various figures and terms. Depending on the project objective, a wide variety of tools can be combined to generate a comprehensive and valid database, which is then analysed in the second step of the system.
KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract)
A medium-sized consulting company implemented the second step in order to carry out keyword analyses based on individual customer projects. In particular, the tool helped to create competitive analyses and prioritise the relevant keywords for sector-specific digital offerings. The structured method led to improved visibility and supports the consultancy in its day-to-day business.
My analysis
A well thought-out keyword research tool is an essential component for anyone who wants to improve their online visibility in the long term. The second step - the analysis and prioritisation of keyword data - is decisive in determining whether existing potential can be exploited. Systematic use and structured evaluation help to make objective decisions based on reliable key figures instead of relying on gut feelings. Companies from a wide range of industries benefit from this approach in order to customise their content strategy and sustainably increase their reach.
Further links from the text above:
[1] The best keyword tools in the test
[2] 8 Best Keyword Research Tools for SEO in 2025 (Compared)
[3] Mastering keyword research: KIROI step 2 & testing top tools
[4] 20 best keyword research tools I'm using in 2025
For more information and if you have any questions, please contact Contact us on the topic or read more blog posts on the topic Artificial Intelligence Blog here.
Deutsch 
English (UK)