Smart retail concepts fall into the categories of eCommerce and digital retail, digital transformation and artificial intelligence. They describe new, technology-supported methods that retailers can use to modernise their business and make it more customer-friendly. At the heart of this is the use of digital technologies to make in-store processes more efficient and shopping more convenient and personalised for customers.
One simple example is the so-called "self-checkout system". Here, customers can scan and pay for their goods themselves in the supermarket - without queuing at the checkout. Behind the scenes, smart systems constantly analyse which products are frequently purchased and quickly adjust the range. Personalised discounts or product recommendations via app are also part of smart retail concepts.
Smart retail concepts combine the advantages of online and offline retail. Customers experience innovations such as interactive mirrors in fashion shops that enable digital try-ons. At the same time, retailers benefit from better data on purchasing behaviour and can optimise their offers in a targeted manner. This allows retailers to remain competitive and move with the times.
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