Social insights are a crucial component of modern marketing strategies. They provide companies and influencers with valuable insights into the behaviour of their target group, enable them to analyse the performance of posts and campaigns and make informed decisions. By analysing social insights, brands can optimise their content, increase reach and ultimately maximise success on social media platforms[1][3].
What are social insights?
Social insights include statistical and analytical information about the performance of posts, accounts or campaigns on social media platforms. This data includes impressions, reach, engagement, follower growth and user demographics. They enable companies to review and adapt their social media strategies in order to achieve better results[1][3].
Practical application of social insights
One example of the use of social insights is analysing post performance on Instagram. With Instagram Insights, companies can see which content works best and when their followers are most active. This information helps to optimise the content strategy and promote interaction with the target group[3][5].
BEST PRACTICE with one customer (name hidden due to NDA contract)A fashion company used social insights to find out that their customers were particularly responsive to sustainable fashion. As a result, they adapted their campaign and saw a significant increase in engagement and sales.
Social insights and marketing strategies
Social insights are crucial for so-called insight-driven marketing. Here, in-depth analyses of social media data are used to find new starting points for marketing and communication activities. These approaches help companies to strengthen their brand positioning and develop targeted campaigns[2].
Social listening as a supplement to social insights
Social listening is another important tool that companies can use to gather relevant information about their brand and target group. By analysing online conversations, companies can identify trends and gain valuable insights that feed directly into their social insights[6][9].
BEST PRACTICE with one customer (name hidden due to NDA contract)A company used social listening to identify negative feedback and respond to it in a targeted manner. This led to an improvement in the customer experience and a strengthening of the brand reputation.
Social insights and iROI coaching
iROI coaching helps companies use social insights to optimise their marketing strategies and increase their success on social media platforms. By combining social insights with strategic coaching, companies can achieve their goals more effectively and be successful in the long term.
My analysis
Social insights are an indispensable part of modern marketing strategies. They offer companies the opportunity to make informed decisions and optimise their content in a targeted manner. By integrating social insights into their strategies, companies can increase their reach, promote interaction with the target group and ultimately maximise their success on social media platforms.
Further links from the text above:
For more information on social insights and their application, you can consult the following sources:
Insights? Definition & Meaning
Why we need to talk about social insights
Insights: The statistics function on Instagram
Insights: Definition & meaning, types and examples
Instagram Insights - a meticulously accurate guide
Social media terms from A to Z
What is social listening?
Social listening: The best strategies & tools
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