Targeting audiences through Soundcloud advertising is a strategy that companies and artists use to increase their reach and strengthen their brand. Soundcloud has evolved into a platform that offers a variety of advertising formats, including audio adverts, native in-stream advertising and video advertising[1]. These opportunities allow brands to reach specific demographics and communicate their messages effectively.
### The influence of mood on Soundcloud advertising
One particularly interesting approach is mood targeting, in which adverts are tailored to the current emotional state of the user. Soundcloud uses an AI-supported mood analysis to adapt advertising content to the mood of the music[2]. This results in a much more personalised experience for the user, as the advertising appears less intrusive and is better tailored to the current emotional state.
### Target group approach through Soundcloud advertising
In order to reach the target group effectively, it is important to clearly define the target group parameters. This includes identifying the ideal target group, analysing their interests and adapting the advertising material to these needs[6]. An example of this is SoundCloud's collaboration with brands such as SkullCandy or Zalando, which use targeted advertising campaigns to present their products to the right users[1].
### Practical tips for Soundcloud advertising
1 **Use engagement services**: Use engagement services to encourage interaction with your audience. This can be done by creating high-quality graphics or incorporating interactive elements[3].
2 **Define clear target groups**: Create detailed personas of your ideal target group to effectively target advertising media to them[6].
3. plan targeted advertising campaigns**: Plan promotional campaigns in line with other marketing activities, such as tours or album releases[7].
BEST PRACTICE with a customer (name hidden due to NDA contract): One of our clients has been able to increase their music streams by over 30 % through targeted Soundcloud advertising by targeting Millennials and Gen Z interests. This was done through a combination of audio adverts and Promoted Tracks that were matched to the mood of the music being listened to.
### AI-supported sentiment analysis in Soundcloud advertising
The AI-supported mood analysis makes it possible to choose from a palette of nine moods (melancholic, celebratory, chill, energetic, concentrated, happy, calming, love and relaxation) in order to match the advert to the emotional reaction of the user[2]. This leads to greater relevance and acceptance of the adverts, as they are better suited to the current listening context.
Soundcloud advertising and target group loyalty
The targeted approach through Soundcloud advertising makes it possible to strengthen the bond with the target group and increase brand loyalty. By combining audio adverts with sentiment analysis, brands can communicate their messages more effectively and gain the attention of users in the long term[2][4].
### Conclusion on Soundcloud advertising
Overall, Soundcloud advertising offers a wide range of opportunities to reach the right target groups and strengthen brand loyalty. By using mood targeting and a targeted advertising strategy, companies and artists can effectively realise their goals and strengthen their presence on the platform.
My analysis
Soundcloud advertising is a powerful tool for companies and artists to expand their reach and reach specific audiences. By targeting campaigns and adapting to the emotional response of users, the effectiveness of advertising can be significantly increased. iROI coaching can help maximise the efficiency of Soundcloud advertising through targeted strategies and analysis.
Further links from the text above:
1st [SoundCloud introduces advertising in Germany](https://www.business-echo.de/aktuell/soundcloud-fuehrt-werbung-in-deutschland-ein-um-marken-mit-seiner-einzigartigen-community-zu-verbinden/)
2 [Mood targeting on SoundCloud](https://www.backstagepro.de/thema/soundcloud-stimmt-werbung-ab-sofort-auf-die-aktuelle-gefuehlslage-seiner-user-ab-2025-03-13-Km9nmNLsnw)
3. [SoundCloud advertising strategies](https://buzzvoice.com/blog/de/hat-soundcloud-werbung-erklart/)
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