"Amazon" Fresh will soon also be available in Munich. The food delivery service is currently only active in Berlin and Hamburg. The mail-order giant could become a real problem for local supermarkets, at least in the medium term. Management consultants Oliver Wyman estimate the market potential in online grocery retail at up to eight billion euros in the medium term. However, not all market observers are so optimistic. The Statista Digital Market Outlook estimates eCommerce sales of food and drugstore products at 3.4 billion euros for the current year, of which just over one billion euros is attributable to the food and beverage segment.
You can find more statistics at Statista