Statistik: Kaufrausch am Tag des Singles

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25,3 Milliarden US-Dollar Umsatz wurden über Alibaba am Singles’ Day laut der Nachrichtenseite The Verge generiert. Damit hat der größte Internethändler Chinas das eigene Vorjahresergebnis um 7,5 Milliarden US-Dollar überboten. Zum Vergleich: der eCommerce-Umsatz am Thanksgiving-Wochenende (Thangsgiving Day, Black Friday und Cyber Monday) belief sich 2016 in den USA laut comScore auf “nur” 8,3 Milliarden US-Dollar. Der Single’ Day ist ein Tag für Alleinstehende, der jedes Jahr am 11. November gefeiert wird. Vor acht Jahren hat Alibaba damit angefangen, an diesem Tag Kunden mit stark verbilligten Sonderangeboten zu ködern. Diesem Beispiel sind seitdem viele Konkurrenten gefolgt.

Infografik: Kaufrausch am Tag des Singles | Statista Mehr Statistiken finden Sie bei Statista

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