digital marketing expert 1

Subdomains and SEO

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Subdomains are often created in connection with landing pages.

In my opinion, this is a rather dubious method for SEO for the following reason:

The subdomain is treated by Google as a separate domain.

However, one of the many important factors in SEO optimisation is to allow the main page to grow in size. By creating subdomains, the main page loses volume. I therefore advise against this.

Besser ist es, die Landingpage in einem Unterordner zu positionieren. Bei Bedarf kann der Inhalt ausgeweitet werden und die Internetseite erhält damit mehr Volumen. Außerdem wird die Suchmaschine nicht mit neuen Domains „gestresst“. Bleiben Sie in der Seitenstruktur klar und einfach. Dann haben es die Suchmaschinen leicht Ihre Seite zu indizieren. Wenn Sie regelmäßig Inhalte veröffentlichen, erhalten Sie zügig eine gute Positionierung.

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