Idea management is a central component of many companies today, as it offers a structured way to systematically record, develop and successfully implement creative ideas. In this context, KIROI Step 7 helps companies to organise idea processes sustainably through transparent and appreciative feedback. This approach is understood not just as a one-off process, but as a continuous, accompanied development process that bundles the creative potential of all employees and increases competitiveness[1][5].
Idea management in the company - an innovative strategy
The idea management process comprises various phases: Recording, evaluation, development and realisation of ideas. It is important to recognise obstacles at an early stage and remove them through targeted measures. Moderated workshops, such as those used in the mechanical engineering industry, shorten development cycles and improve co-operation between departments. In software development, transparent feedback significantly freed up the flow of innovation and increased the acceptance of new solutions[1].
BEST PRACTICE with one customer (name hidden due to NDA contract)In industrial manufacturing, a workshop format was established using a similar approach in order to specifically identify and eliminate factors that hinder the realisation of promising ideas. The result was accelerated project implementation and more intensive cross-departmental communication, which measurably improved the climate for innovation and generated new impetus[1].
Technological support in idea management
Technological tools such as digital idea platforms are crucial to the success of idea management. They make it possible to systematically document and evaluate suggestions, which makes the ideas process transparent for all stakeholders. One service company, for example, used a digital portal through which employees could submit suggestions, which were then evaluated by a committee. This led to increased participation and faster implementation of innovations[8].
Strategic orientation of idea management
A strategic orientation of idea management is essential to ensure that the initiatives are in line with the company's objectives. This includes the definition of a mission and vision, the strategy and the formulation of priorities for action. These goals should be realistic and clearly outline the raison d'être of idea management[3].
BEST PRACTICE with one customer (name hidden due to NDA contract)A medium-sized company used creativity techniques such as the "Six Thinking Hats" method to generate ideas. This method makes it possible to gain different perspectives on a challenge in order to generate a broader range of ideas. As a result, innovative strength was significantly strengthened and new technologies could be implemented in a meaningful way[6].
Cultural aspects of idea management
An error-tolerant corporate environment is crucial for the success of idea management. Employees should be motivated to contribute their ideas and there should be mechanisms for rewarding these contributions. This not only promotes motivation, but also identification with the company's goals[4].
BEST PRACTICE with one customer (name hidden due to NDA contract)In a logistics company, regular idea sessions and process analyses led to the development of a new transport route that reduced journey times by half. These measures led to a considerable increase in efficiency and improved the company's market position[2].
My analysis
To summarise, idea management supports companies in sustainably strengthening their innovative power and increasing their competitiveness. By combining technological tools, strategic orientation and cultural support, ideas can be systematically recorded, evaluated and implemented, which ultimately leads to a continuous innovation process.
Further links from the text above:
– KIROI step 7 for your company
– Department optimisation through targeted idea development
– Strategic orientation of idea management
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