Company-wide promotion of ideas through AI technologies
The use of technological innovations is becoming increasingly important in companies, especially when it comes to networking the potential of different departments and realising it in the best possible way. In this context, challenges often arise as to how promising approaches can not only remain at the level of a single department, but can also be successfully scaled across the entire company.
One tried-and-tested approach is to promote interdisciplinary dialogue. In the field of marketing, for example, new AI-based analysis methods can help to segment target groups more precisely and better target campaigns. If such an idea is also applied to customer service, response times and the personalisation of service offers can be optimised. The area of product development also offers a wide range of opportunities to use data models to recognise customer needs at an early stage and develop innovative product variants.
The picture is similar in the logistics sector: Here, intelligent systems help to make supply chains more efficient by calculating forecasts for demand and transport capacities. If these findings are also utilised in production, bottlenecks can be better avoided and manufacturing processes can be dynamically adapted. Sharing such ideas also promotes an agile corporate culture in which employees can continuously provide impetus and learn from each other.
KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract) In a medium-sized production facility, an idea from the sales department was adapted: The sales figures for individual product lines had been improved with the help of AI forecasts. This concept was gradually transferred to warehouse management, which led to significantly better inventory planning and a reduction in overproduction. Thanks to the company-wide transfer of knowledge, the company was able to react noticeably more flexibly to market changes.
However, scaling meaningful concepts requires other factors. Many organisations report that the active involvement of employees is of central importance. If, for example, digital assistants are introduced in the HR department to process administrative tasks, those affected must be trained and supported. This is the only way to create acceptance and ensure that change is not perceived as a risk, but as an impetus for personal development.
Another important starting point is constant communication. Transparent information flows make it possible to reduce inhibitions by avoiding uncertainties and nasty surprises. Those responsible encourage people to openly address recognised challenges and develop solutions as a team. This creates a culture of cooperation that helps everyone involved to make continuous progress.
KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract) At an IT service provider, the experience gained from a successfully implemented chatbot project in customer service was used to improve the internal support hotline. Colleagues were involved at an early stage, their questions were recorded and the AI-based assistance was implemented step by step. The accompanying training and open dialogue helped to reduce reservations and to perceive the use of technology as an aid rather than a replacement. This significantly increased user satisfaction and efficiency.
Companies also benefit from systematic feedback and an iterative approach. This can be seen in the development of pilot projects in which ideas are tested for their practicality on a small scale. In this way, errors can be recognised at an early stage and adjustments can be made before expansion takes place. The documented findings also serve as a valuable basis for further applications and make it easier to track progress.
In the healthcare sector, for example, AI applications provide support by initially carrying out data analyses in individual specialist departments such as radiology. Successful integration then has an impact on the entire hospital management, for example when resource planning is optimised or administrative processes are accelerated. Reliable training formats and support for users are key to fully utilising the opportunities that arise.
KIROI BEST PRACTICE at company XYZ (name changed due to NDA contract) In one hospital group, an innovative data analysis was initially tested in diagnostics. The positive experiences made it possible to extend the system to patient management and medical controlling. Teams were closely supported and continuously coached in order to consolidate the use of the AI tools and reduce obstacles. The project shows that added value can be established for different areas through careful scaling and intensive support.
The support of such projects by experienced coaches, who provide impetus and support with implementation, is often in demand. Clients often report that this form of personal counselling in particular helps to initiate the necessary cultural change and better anchor strategic decisions. Overall, this results in a learning system that can react flexibly to changing requirements and successfully utilise innovative ideas throughout the company.
My analysis
The company-wide development of ideas stands and falls with the promotion of cross-divisional communication, systematic feedback and the involvement of employees. Coaching processes provide valuable support to sustain change and innovation. Practical examples from various industries show that gradual scaling with a focus on training, transparency and acceptance are the most promising ways to realise company-wide progress from individual impulses.
Further links from the text above:
[1] AI as a threat or an opportunity in times of skills shortages
[2] KIROI Masterplan: Artificial intelligence (AI) in sports clubs
Deutsch 
English (UK)