The Organisational culture change is a crucial process for companies that need to adapt to changing market conditions or internal challenges. This change can be triggered both internally and by external factors such as technological advances or social changes[3][5].
Why is a change in organisational culture necessary?
A Organisational culture change often becomes necessary when a company's environmental conditions change. This can be due to technological progress or shifts in customer expectations[3]. Companies that fail to adapt risk losing their competitiveness. One example of this is the digital transformation that many companies in various industries have experienced. Companies such as SAP and Siemens have developed comprehensive digital strategies to adapt their corporate culture to the new challenges.
Steps to implement the organisational culture change
To create a Organisational culture change successfully, several steps are necessary:
1 **Analyse the current culture**: Understand the existing company culture, including the values and behaviours of your employees. This can be done through employee surveys or feedback interviews[15][16].
2 **Definition of the target culture**: Define what culture you want to have in the future. This could be a more innovation-friendly or collaborative culture[9][13].
3. develop a strategy: Formulate clear, measurable goals and develop a strategy to achieve them. This often includes adapting management principles and communication structures[13][15].
4 **Implementation and support**: Involve the entire company in the change process. This can be done through regular communication and the involvement of leadership figures as role models[16].
Practical examples from the industry
In the industry, we often see that the Organisational culture change driven by the integration of new technologies. For example, the digital revolution at companies such as Amazon has fundamentally changed the corporate culture by promoting agile working methods and continuous learning.
BEST PRACTICE with one customer (name hidden due to NDA contract) A leading software company has significantly increased employee retention and productivity by introducing remote working models and flexible working hours.
Support in organisational culture change
Coaching and counselling can play a decisive role in shaping the Organisational culture change play a key role. With professional support, the company can ensure that the change is implemented sustainably and effectively. This often includes developing a clear vision, involving employees and adapting the organisational structure to the new challenges[11][13].
My analysis
The Organisational culture change is a complex process that requires careful planning and implementation. Change can be successfully managed through a clear strategy and the active involvement of all stakeholders. One example of this is the transformation of companies into more agile organisations that are better able to respond to changing market conditions. This process helps companies to increase their competitiveness and ultimately survive in the long term.
Further links from the text above:
Berlinerteam.de: Corporate culture & cultural change
Organisationsberatung.net: Corporate culture
Personio.de: Corporate culture
YouTube: Kroi - Method Official Video
Timmermannpartners.com: Corporate culture and cultural change
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