Just a few days after completing the acquisition of Time Warner has AT&T launches a new pay-TV service called WatchTV announcedwhich will be offered via the internet. The service will include a package of more than 30 live TV channels as well as a large library of on-demand content and will be compatible with smartphones, tablets, web browsers and other streaming devices. Priced at $15 per month, WatchTV will be a more affordable alternative to AT&T's DirecTV Now and will be aimed at customers who want a basic offering of TV channels (along with their streaming subscriptions) without being tied to a high cable bill each month.
As the following chart shows, the US market is Pay-TV landscape The market is fairly fragmented and offers customers who do not want to cut the cord a wide choice. According to the Leichtman Research Group The largest pay-TV providers in the USA, which represent around 95 per cent of all subscribers, had 91.9 million subscribers at the end of the first quarter of 2018, a decrease of 300,000 since the end of last year. Netflixarguably the biggest threat to the entire industry, ended the quarter with 56.7 million domestic subscribers.
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