In recent years Podcasts has developed into a new form of audio content distribution for a broad, international audience. Podcasts are especially popular with younger listeners and digital natives and are particularly well suited to long-form audio content such as interviews and lectures that delve deeper into specific topics or special interests than is usually possible with radio formats aimed at the general public. According to the latest Digital News Report by the Reuters Institute, more than a third of respondents from 22 countries had listened to a podcast in the month prior to the survey, although the distribution in the various markets varies greatly. The following chart illustrates where the biggest podcast enthusiasts and sceptics live. 
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