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AIROI - Artificial Intelligence Return on Invest: The AI strategy for decision-makers and managers

31 August 2025

KIROI step 2: How decision-makers can test tools

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Structured tool testing is a crucial step for all decision-makers who want to find suitable solutions in the digital world. In step 2 of the proven KIROI process, this procedure helps to systematically test software and digital tools. Decision-makers gain valuable insights into which tools meet their own requirements and effectively support their day-to-day work.

Testing tools as the key to well-founded decisions

The tool testing process always begins with a precise analysis of the company-specific requirements. This is followed by the selection of suitable tools, which are tested using clearly defined use cases in real or simulated environments. This ensures an objective assessment and avoids wrong decisions that could lead to frustration later on.

In manufacturing companies, for example, digital early warning systems that predict possible machine malfunctions are being tested. This helps to avoid downtime and keep production stable. Marketing departments select and test tools that enable automation or support a competitive analysis in order to optimise their own strategy in a targeted manner. Office technicians analyse automation programs that integrate smoothly into existing office environments and meet security requirements.

In addition to the technical functions, a comprehensive tool test always takes into account the user-friendliness and compatibility of the software with existing systems. This is the only way to find digital tools that are not only used, but are also convincing in everyday life and provide sustainable support for processes.

Best practices: How to successfully test tools in practice

The success of tool testing stands and falls with a systematic and iterative approach. Decision-makers should plan the test cycle, allow sufficient time for tests and adjustments and integrate the future user community into the process at an early stage. This provides valuable feedback on user-friendliness and real-life usage situations.

In manufacturing, for example, various AI-based diagnostic tools were tested to optimise maintenance planning and reduce machine downtime. In the marketing sector, an SEO tool focusing on competitor analyses helped a medium-sized company to identify keyword gaps and thus improve its visibility. In the area of office organisation, automation tools helped to test contract management, with the simple integration into existing IT systems being a particularly decisive factor.

BEST PRACTICE with one customer (name hidden due to NDA contract) In a technical services company, an SEO tool was specifically trialled as part of the tool test. The precise identification of competitive and keyword gaps led to sustainable improvements in digital positioning and significantly supported the further development of the team strategy.

How challenges can be overcome when testing tools

A common difficulty is focussing on purely technical functions without sufficiently taking user feedback into account. This can lead to tools hardly being used in everyday life despite good functionality. Involving users is therefore essential for success.

Quick decisions also harbour risks. Continuous testing, with several test cycles and adjustments, often provides valuable insights and prevents undesirable knock-on effects. Finally, the interfaces and compatibility with existing systems must also be carefully checked before testing in order to avoid integration problems later on.

Testing tools as a sustainable companion for digitalisation projects

Testing tools is more than just a technical check. It is a dynamic process that creates transparency and involves all relevant departments. This allows decisions to be made on a reliable basis. From logistics to marketing to customer service: practical examples show how targeted testing optimises existing processes and facilitates the introduction of new solutions.

In logistics, for example, AI-supported demand forecasts and route optimisation significantly increase efficiency. In marketing, on the other hand, automation tools help to roll out personalised campaigns in a more targeted manner. In customer service, chatbots are proving their worth, as their continuous improvement in the testing process ensures better user-friendliness.

My analysis

A professional tool test in the second step of the KIROI process offers decision-makers structured and holistic support in software selection. It combines technical evaluation with user perspectives and process integration. This allows tools to be identified that effectively support day-to-day work and at the same time safeguard investments through targeted testing. With a clear focus, practical examples and iterative cycles, companies can make their digitalisation projects significantly more successful.

Further links from the text above:

Tool test in KIROI step 2: How decision-makers get started

Tool test in KIROI step 2: How decision-makers find the best

Testing tools: How to succeed in step 2 of the KIROI process

Tool tests for decision-makers: How KIROI step 2 works

KIROI step 2 - Try out AI tools efficiently now

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